How Prospect Marketing can help in Product Marketing? - PowerPoint PPT Presentation

About This Presentation
Title:

How Prospect Marketing can help in Product Marketing?

Description:

How Prospect Marketing can help in Product Marketing? About Product Marketing- Product marketing is a process of promoting and selling a product to a customer. Also product marketing is defined as being the intermediary function between product development and increasing brand awareness. Product marketing, as a job function within a firm, also differs from other marketing jobs such as social media marketing, marketing communications, online marketing, advertising, marketing strategy, and public relations, although product marketers may use channels such as online for outbound marketing for their product. – PowerPoint PPT presentation

Number of Views:22
Slides: 4
Provided by: mba2021
Category: Other

less

Transcript and Presenter's Notes

Title: How Prospect Marketing can help in Product Marketing?


1
How Prospect Marketing can help in Product
Marketing?
2
  • About Product Marketing-
  • Product marketing is a process of promoting and
    selling a product to a customer. Also product
    marketing is defined as being the intermediary
    function between product development and
    increasing brand awareness. Product marketing, as
    a job function within a firm, also differs from
    other marketing jobs such as social media
    marketing, marketing communications, online
    marketing, advertising, marketing strategy, and
    public relations, although product marketers may
    use channels such as online for outbound
    marketing for their product. A product marketing
    is something that is referred to when pitching a
    new product to the general public. Product market
    definition focuses on a narrow statement the
    product type, customer needs (functional needs),
    customer type, and geographic area. (BBGV10720)
  •  
  • Who needs Product Marketing?
  • For each and every company there is always a
    specific target audience which is required to
    sell their services or products. Hence it is
    necessary to get the data of required audience to
    study their behaviour and needs. All the
    companies and organizations who sells products
    and services are require Product Marketing. From
    small to large businesses all which offers
    certain services and products needs Product
    Marketing. But the question is how product
    marketing can reach the prospects?
  • How Product Marketing reaches the prospects?
  • There are many different ways to reach the trusts
    some of them are online and offline. Offline
    channels involve different channels like
    searching through magazines, newspaper etc. But
    the problem with offline channels is it takes a
    lot of time and money. The online channels
    involve social media like LinkedIn, Facebook,
    Twitter, Instagram, etc. The advantage of using
    online channels is that it is easy to use and
    very efficient. Now the question that remains is
    what is the best and most efficient way to reach
    the Prospects?

3
  • Prospect Solution-
  • A prospect is someone who has a need, desire
    and/or interest in what you offer. A typical
    salesperson loses about 15 to 20 percent of his
    customer base each year due to gradual attrition.
    Hence prospect marketing is necessary. Some of
    the online strategies/tools used to reach
    prospects are-Email marketing, Google Ads, social
    media marketing like Facebook, LinkedIn which
    provides filter. These strategies facilitates in
    data collection through which database of target
    audience is created which assists in reaching
    SMEs easily. By using Prospect Marketing with
    product marketing the prospects hence can be
    reached effectively.
  • Contact Us
  • Address Unit No.450, Mastermind One - IT Park,
    Royal Palms, Aarey Colony, Goregaon (E), Mumbai,
    India 400065
  • Phone 91 8097027355, 91 9137256150, 91
    9222086563
  • Website www.mbaprojectreports.com
  • Email    ebrandingindia2017_at_gmail.com  info_at_diss
    ertationwritingediting.com
  •  
  •  
Write a Comment
User Comments (0)
About PowerShow.com