Location Analytics Market Development Trends and Key Vendors Analysis during 2020 - 2026

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Location Analytics Market Global Industry
Forecast Analysis over 2020- 2026
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• Location Analytics Market Scenario

• Based on applications, the market is segmented
  into workforce management, asset management,
  facility management, risk Management, remote
  monitoring, sales marketing optimization, and
  customer management. Location-based marketing
  platforms such as HYP3R, Reveal Mobile, bluedot,
  etc., allow businesses to target customers when
  theyre in the proximity of the store.
• On the basis of end use, the location analytics
  market is segmented into energy utilities,
  government defense, retail consumer goods,
  transportation logistics, media
  entertainment, Banking, Financial Services and
  Insurance (BFSI) healthcare life sciences,
  manufacturing, telecommunications IT, travel
  hospitality, and real estate. Location analytics
  can provide insights to an insurance company to
  identify actual affected people in a particular
  geographical area due to a natural calamity, for
  instance, an insurance company can quickly
  pinpoint the exact geographic coordinates of the
  claim in real-time, overlay the storms path over
  that location and determine whether the claim
  location is actually affected by the storm, or is
  it outside the boundaries.

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• There are different types of wooden decks that
  are used for various applications, among which
  the most common ones are pressure treated wood,
  redwood, cedar and tropical hardwood. Cedar is
  one of the most common choices for wood decks as
  they have better aesthetics and natural aroma.
  Decks made from these woods also provide
  resistance to insects, rots, etc. thus enabling
  them to hold decent share in the overall Location
  Analytics Market.
• However, these decks are too soft and are used
  majorly for balustrade and fencing applications.
  Pressure treated lumber decks are also used as
  these are less expensive as compared to cedar and
  redwood with same qualities. They have
  disadvantages such as inconsistent appearance,
  splitting, and easy staining resulting in higher
  maintenance, which results in less market
  attractiveness for these types of wooden decks.

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• Regional Analysis

• North America dominated the overall location
  analytics market in 2019, as most of the top
  players operate from this region. In addition,
  North America has high availability of
  location-based IT infrastructure due to its
  well-developed regional infrastructure, which, in
  turn, is expected to boost market growth in this
  region. In addition, Asia Pacific is expected to
  witness the highest growth rate, in terms of
  CAGR, during the forecast period. The factors
  that drive market growth include rising IT
  spending capability in Asia Pacific, rising
  demand for location-based services from the
  transportation logistics sector in this region,
  and growing availability of high bandwidth
  network connectivity, enabling efficient
  real-time data collection and transmission.

• Competitive Analysis

• Some of the key players in the global location
  analytics market are Alcatel-Lucent Enterprise,
  Apple Inc., ATT Inc., Alteryx Inc., Cisco
  Systems Inc., Google Inc., Galigeo, GeoMoby,
  HERE, IBM Corp., Microsoft Corp., Oracle Corp.,
  Qualcomm Inc., SAS Institute Inc., and Waze Inc.

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