7 Benefits of Digital Marketing for Small Business

1
(No Transcript)
2
7 Benefits of Digital Marketing for Small
Business

• Rise of technology, Awareness in consumers and
  Increased usage timing of the Mobile devices has
  truly triggered Digital marketing trend. Its
  about making all the efforts digitally in order
  to Generate Awareness among Consumers, Developing
  Brand Recall value among your targeted consumers,
  Generating leads and eventually Revenue of your
  Products / Services.
• Digital marketing comprises of Methods and
  Techniques such as Re Targeting / Remarketing /
  Search engine Marketing related to online
  marketing platforms such as Facebook / Linkedin /
  Instagram or Google marketing platforms such as
  Display and video 360 / Search Ads 360 etc.

3
Lets look at a few benefits of using Digital
Marketing in your business

• 1.) LOWER EXPENDITURE ON MARKETING
• Its always a question in the mind of a
  prospecting entrepreneur that how much to spend
  in the marketing activities / Should you spend
  for Marketing and the answer is Yes its very
  important to invest the right percentage in
  Marketing actives for the growth of your company,
  Researches suggest a sumptuous amount of 10-20
  should be invested in marketing activities
  whether its related to Branding / Advertising /
  Marketing.
• Digital marketing boosts about Activities which
  connects to your End-user much Faster
  Effectively. There are Strategies which are
  Organic, Trusted and Long lasting like SEO (
  Search engine Optimisation ) OR Content Marketing
  which are one of the most effective ways to
  generate Awareness Organically and lower down
  your Advertising expenses which can be used for
  other activities.

4

• Also, Social media marketing is very effective
  for lead generation and brand awareness.
  Strategised use of digital marketing can surely
  help you to lower down your marketing expenditure
  and generate more leads and eventually more Sales
  / Profit for your Organisation.

5
2.) GUARANTEED ROI ( Return on Investment ) OF
YOUR CAMPAIGNS

• Its very important to Reap the Returns on your
  Investment made on the Marketing activities and
  thats possible working with good Marketing
  agency which can deploy top Strategies in place
  to gain the returns on the Investments made.
• Focused Social media Ads / Strategised Display or
  Search Ads along with Re-marketing, In the market
  or Similar Audience can help generate Leads at a
  better CPL I.e ( Cost per Lead ) and will help
  you to achieve more.
• Google Analytics / Tag manager are the Analytic
  tools which helps monitor / track data Leads
  for Re strategising and Remarketing Respectively.

6
3.) DEVELOP ONLINE REPUTATION FOR YOUR BUSINESS

• Consumer researches about any product / service
  online before making any decisions.
• In fact, Study shows that a consumer makes a
  purchase online only after his third visit I.e
  after detail study only consumer makes purchase
  decisions which makes this point really important
  for all the business to develop a Positive Online
  Reputation in terms of Reviews / Testimonials /
  Ratings and many more signals or indications
  given to google which helps the consumer to take
  his Purchase / Consideration decision.
• Higher Social media signals / Social proof
  Reviews helps your website to gain higher trust
  rate.

7
4.) STAY IN COMPETITION

• Digital marketing strategies can track all of
  your competitors information which could be
  bringing them business like Backlinks which are
  Redirected to your competitors website and those
  backlinks are a very important reason for ranking
  of their website on Google SERP.
• Gaining Competitive Intelligence is only possible
  in digital marketing unlike Traditional ways of
  marketing where you can get exact set of
  information like From where visitors are directed
  to your website track info
• Like Unique page visits / bounce rate , etc.,
  using tools like SEM RUSH / HOTJAR / MOZ. If this
  set of information is used to Re strategise your
  business planning Intelligence than you are
  more likely to gain Strategic advantage over your
  competitors.

8
5.) REACH TARGETED CONSUMERS

• Well reaching the targeted audience is a task
  when it comes to marketing as the spends leads to
  increase in the cost of lead acquisition and
  eventually the marketing budget and Digital
  marketing offers various strategies.
• which helps marketer to target the
  Industry-specific Audience like Googles
  targeting options such as Affinity Audiences / In
  market audience / Similar Audiences / Customer
  match OR Dynamic Remarketing etc.
• Social media platforms like Facebook also provide
  fantastic Targeting options to Display your Ads
  to the right targeted consumers like Demographic
  targeting / Geo Targeting / Custom Audiences etc
• Also, there are many other targeted options
  available depends upon the platform which can
  derive the right targeted audience for your
  business products/services.

9
6.) VALUE FOR MONEY

• When it comes to Small scale companies / Midscale
  enterprises its extremely important to keep
  Spendings lower and gain higher returns and
  Investing in any traditional marketing activities
  like a newspaper Ad / Radio Ad.
• Try Free Audit for your business website Digital
  sky 360 Digital marketing company Ahmedabad
• It does not guarantee any returns on the
  investments done but due to Rise in Technology
  and Data Science, Use of AI / Data Analytics /
  Machine learning, Digital marketing platforms
  like Google /Youtube / Facebook is using it
  actively for enhancing the User experience which
  results into Growth for the advertisers.

10

• Eg. If One advertiser who is a Real estate
  developer / Dealer and looks to advertise and
  targets a group of individuals who are In market
  searching for a Property, It surely makes a lot
  of Sense and Value spent on the Marketing
  activity OR eg.
• If this same developer looks forward to track his
  ads to generate Leads which is equivalent to
  Revenue surely makes Value for Money which can
  be done with the help of right technology

11
7.) STRATEGISE, ENGAGEMENT RE STRATEGISE

• When it comes to digital marketing its almost
  1.5 billion industry already its Increasing at
  a compound annual rate of 28 percent, Now the
  question is not Should you use digital marketing
  as a platform for your marketing or not.
• Its about How to Strategise your digital
  marketing activities in a way that pulls your
  company maximum Revenue and gauge right metrics
  for growth and thats where it important for you
  to work with a top marketing agency who can pull
  these results for your organization.

12

• Eg. If you are actively marketing your products /
  services but No Metrics are used to analyze your
  data like CTR (Click-through-Rate ) OR CPA (
  Cost-Per Acquisition ) OR CPL ( Cost-per-Lead )
  OR CLV (Customer lifetime value) than
  Re-Strategising is not going to be very useful
  and you might not gain your ROI ( Return of
  Investments ).
• Also all these data can be derived only using
  Digital marketing platforms which can be proved
  to be very useful for Revenue building or it can
  be Brand building activity.
• So, Whether you are a mid-scale company / small
  scale company / even large enterprises, Digital
  marketing is very important for Building
  Awareness / Consideration / Even selling your
  products or services, So Start doing it today!

13
Thank you - www.digitalsky360.com