BB Cream Market is Expected to Reach Approximately US$ 5.5 billion by 2027 | FMI Reports

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BB Cream Market Expected to Behold a CAGR of 9
through 2019-2027 Future Market Insights

• March 2020

Report Id REP-GB-9030 Published On
07-March-2019 Category Retail and Consumer
Products
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Research Methodology (1/2)

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BB Cream Market Analysis
At an estimated average Y-o-Y growth of 9, BB
cream sales will exceed the revenue of US 3 Bn
by 2020. A research study by Future Market
Insights (FMI) forecasts a robust growth outlook
for the global BB cream market over upcoming
years. Women will continue to account for over
90 of sales in the BB cream market. Increasing
popularity of multi-functional makeup products
will remain a key booster to BB cream sales in
the years to come. APEJ Holds over 1/3rd Value
Share, Combination Skin Type Forms Major Consumer
Base While Germany has been the largest market
for BB cream, Asian economies such as Japan and
Korea will remain the high-potential investment
pockets for brands. Mounting popularity of
multi-functional, cost effective makeup products
has been cited as a significant demand
determinant for BB cream within developing and
developed regional markets. With more than 1/3rd
of the total market value, APEJ maintains a
dominant share in the global BB cream landscape,
according to report. North America is also cited
as a significant market for cosmetic brands
selling BB cream.
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BB Cream Market Analysis
More than 45 of the BB cream sales is accounted
collectively by normal and oily skinned
consumers. However, BB cream will remain most
sought after among consumers who have a
combination skin type, as indicated by FMIs
analysis. The report envisages over a third of
the total market value as contributed by the
combination skin type segment. Consumers with
sensitive skin type are least likely to prefer
beauty products such as BB cream, says the
report. As per the Skin Care Foundation and EWG
(Environmental Working Group), products with
higher SPF are relatively superior to their
lower-SPF counterparts in terms of UVB
protection. As above 30 SPF tends to block around
98 of the UVB radiation, more than 50 of the
total sales of BB cream will remain concentrated
in the above 30 SPF segment.
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BB Cream Market Analysis
Brands to Focus on SRS by Innovating Existing
Cosmetic Marketing Strategies Maximum BB cream
sales are being accounted by supermarkets and
hypermarkets, followed by specialty stores.
Beauty stores are still lagging behind in terms
of revenue contribution and hold a mere 8 share
in the global BB cream sales. However, with the
rapid growth of E-Commerce and increasing number
of dedicated outlets of beauty brands, FMI
foresees robust growth opportunities in the
beauty stores and E-Retail segments. Promoted as
an all-in-one beauty product that has been
claimed to be superior to foundations and other
conventional products, BB cream has been creating
a buzz in the industry, recently. Besides
frequent product innovations, beauty brands are
considering tracking of consumer perception as a
decisive factor in the buying process.
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BB Cream Market Analysis
The report has profiled some of the most
prominent companies actively investing in the BB
cream market, including Shiseido Company Limited,
Unilever, Christian Dior SE, Revlon, Inc.,
LOreal S.A., The Estee Lauder Companies Inc.,
Coty Inc., Avon Products, Inc., Missha US Inc.,
L'Occitane International S.A., Amore Pacific
Corporation, The Clorox Company, Tarte Inc.,
Stila Styles LLC, Groupe Marcelle, Lancome SA,
Physicians Formula Holdings Inc., Bobbi Brown
Professional Cosmetics Inc., Dr. Jart, and
Clinique Laboratories LLC. among others. While
online brand reputation has become a paramount
for brands across industries, especially B2C
players, a number of brands such as LaRoche-Posay
and Maybelline continue to focus their
promotional strategies on creating an excellent
SRS, i.e. Social Reputation Score. Reassessment
of cosmetic marketing techniques will also be the
key strategies adopted by companies to better
shape consumer sentiments regarding the top
performing trending products in the beauty
circle, such as BB cream.
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BB Cream Market Analysis

• Source Link https//www.globenewswire.com/news-re
  lease/2019/08/22/1905600/0/en/Women-Account-for-90
  -of-BB-Cream-Sales-Finds-FMI.html
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• About Us
• Future Market Insights (FMI) is a leading market
  intelligence and consulting firm. We deliver
  syndicated research reports, custom research
  reports and consulting services which are
  personalized in nature. FMI delivers a complete
  packaged solution, which combines current market
  intelligence, statistical anecdotes, technology
  inputs, valuable growth insights and an aerial
  view of the competitive framework and future
  market trends.

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BB Cream Market Analysis
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