Computer Assisted Personal Interviewing Research - Divergent Insights

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CAPI Research

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CAPI Research - Definition
CAPI is the acronym of Computer-Assisted Personal
Interviewing. CAPI is an interviewing technique
in which the respondent or interviewer uses a
computer to answer specific questions. CAPI
market research is augmenting as a significant
data collection tool and is utilized to carry out
face-to-face research.
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CAPI Research How it works?

• Steps Involved in the process
• Data is collected by an interviewer in a
  face-to-face (and not virtual) meeting with the
  respondent.
• Using a smartphone, a tablet or PC, the
  interviewer can carry on the interview and send
  back the answers in real time. Data is
  immediately sent to the main server.
• CAPI is used a lot in Mystery Client research
  mystery clients can discretely complete their
  task answering the questionnaire in their
  smartphone or mobile device.

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CAPI Research Tips to choose?

• Look for Online and Offline Versatility.
• Ensure compatibility with your Data Analytics
  tool
• Check for Ease-of-Use of the CAPI Survey software
• Choose the right software for the best results.

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CAPI Research Advantages

• Easier Survey Management
• Reduced Variable Cost
• Reduced time from Data Collection to Analysis to
  Reporting
• Higher Quality Data
• Unique Question Types
• Closer Field Monitoring
• Changes in Questionnaire possible easily

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