Why You Need To Implement search intent keywords for better eCommerce results? (1)

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Why You Need To Implement search intent
keywords for better eCommerce results?
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(No Transcript)
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Wouldnt it be great to increase the conversion
of your e-commerce site by targeting buyers to
visit your site not only visitors? Marketing
techniques and behavior of the customer are
changing all the time. The right SEO is one of
the effective ways to market a website and when
it comes to Search Engine Optimization how can
you forget about implementing intent
keywords. Think about it. When you enter a phrase
into Google and then hit the Search button, what
is your Intent? In other words, what are you
trying to accomplish? Are you shopping online? Or
are you just trying to find out something like,
where to eat dinner tonight or how to check the
tire pressure of your car?
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What is Search intent or
keyword intent Keyword intent or search intent
is a hidden question behind any search quarry on
search engines such as Google. What they are
searching for? Are they looking for learning
something or want to purchase something? Search
intent is the aim of a searcher, over the year
Google ranks those pages which are answering the
question of the searcher and how Google finds
those answers from multiple websites? The answer
is keyword intent. If you have added those
particular keywords you are gonna rank up with
help of SEO Experts.
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Type of
search intent To fully understand this, you need
to understand the 4 types of Search
Intents Informational intent When a user
looking for information, he jumps to the
internet. Informational intent is easy to
identify because they usually made with why,
where, what, how, who etc. However, not
all informational searches are started with
questions. Commercial intent Searches conducted
with the eye of purchasing in the long run
qualify as commercial searches. They are not
directly transactional but may result in the
exchange of money or goods at a later stage.
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Transactionalintent This is the one youre
after if youre in business. These are the
searches that are done when people are working
toward the purchase of a product or service.
These are the searches that pay your rent and the
difference between success and failure. Navigation
al intent Navigational intent search is done to
locate a certain site or online resource. Heres
a good example. Did you know that one of the most
common searches done in Google is Yahoo.com?
Yes, people put Yahoos address on Googles
search box instead of just typing it into the
browser bar. They just want to go to Yahoo and
thats how they do it.
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• How to
  find and optimize search intent keywords
• The query of the searcher itself explain,
  what exactly they are searching for and here are
  some tips to find and optimize your content for
  those searches.
• Use Googles free AdWords keyword tool to test
  your words. This is useful because it can help to
  eliminate terms you mind or you identify as a
  strong search term. You can also try out other
  tools on the Internet, such as Market Samurai.
• Conduct a natural search with the help of Google
  because it shows the same keywords a customer
  looking for, list them carefully. Note which
  keywords are in the metadata titles and meta
  descriptions on the search listings.

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• Examine competitors sites. Note which keyword
  search terms, they are targeting.
• Take help with Google Analytics to see how
  visitors are finding you. Keep in mind that just
  because few searchers are finding you this way,
  it does not mean that keywords were strong.
  Remember that single keywords such as massage
  will return a huge number of hits, making it
  almost impossible to compete with.