16 Ways an Event App Can Drive Engagement | AIDA (2)

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16 Ways An Event App
Can Drive Attendee Engagement At Corporate Events
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Whats An Event App?
An event app is a powerful channel to drive
attendee engagement at a public conference or
event. Its primary objective is to provide all
necessary information concerning the event,
making it readily accessible for your target
audience.
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Modern event apps are power-packed with valuable
features for assuring the attendee convenience
improved attendee engagement. A dedicated event
app boosts interactivity among potential
attendees and provides various functionalities
for effective attendee engagement, transforming
public meet into a mega big-brand event.
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Highly Targeted Marketing
You can easily create and customise guest lists
based on the interest levels of the participants
and have great attendee engagement.
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Push Noti?cations At Will

• With advanced deep linking within event apps from
  providers like AIDA, you can even link polls,
  contests, surveys and more in a push
  noti?cation. Driving engagement up is as easy as
  a tap on the screen.

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Effective Communication
An app can be productively used to promote the
event to your speci?ed audience. This
establishes ef?cient communication between you
and your audience thus, saving time money.
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Establish Attendee Network
An event app provides an organiser with the
ability to create an attendee network, where
your participants can connect with one another
and share their thoughts. Attendees can post on
the activity wall, chat with each other,
participate and compete in contests and take
advantage of the matchmaking functions of the
event app.
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Easy Event App Customisation
Event app will provide event organiser with many
great features that make the customisation of the
event easy, helping them engage their attendees
with a razor sharp focus. With AIDA drag and
drop event app builder, customization of the app
on the ?y is a breeze and changes reflect
instantaneously in attendees event app.
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Instant Content Updates
With instant updates, you dont have any
dif?culties connecting with your audience. With
the event app, content can be updated
instantaneously and without the attendees having
to update their apps.
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Multi-track Personalised Agenda
Event apps let attendees save their favourite
sessions to a personalized agenda. Advanced
event apps can also send attendees personalised
reminders before their favourite sessions are
about to start.
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Social Media Promotion

• Content in the event app can be posted to popular
  social media channels (like Facebook, Twitter,
  LinkedIn etc.) therefore you have a powerful
  marketing opportunity.

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Get More Organised
Schedule
With an attendee engagement app, you can get
more organised as it involves scheduling every
minute detail, spanning from speakers, location,
sponsors and so on. With just one glance you
will be able to ?nd the information you want,
avoiding any sort of confusion.
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Managing Multiple Events
An event app will give you the power to keep a
tab on each and every event with just a few
clicks.
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Obtain Feedback
Once the participant has attended the event,
they can go back to the event app to rate their
experiences. The feedback you get can be
analysed for creating a more tailored events in
future.
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Live Polling
This feature gives attendees the power to have
their say in the event through live polling.
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Event App Gami?cation
Grant points and badges to attendees that post on
the wall, participate in the polls and surveys,
play treasure hunts and visit exhibitors. Its
all possible with event apps. A few good prizes
for top contributors will go a long way to boost
engagement at your event.
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Lead Generation
A simple scan of a potential leads QR code via
the app adds them to your contacts and the
system sends you the entire list you have
collected at the tap of a button. No more lost
business cards!
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Monetising The Event

• You can easily add sponsor ads and banners,
  sponsor splash screens and other sponsor speci?c
  sections to the application in a seamless manner.
• This showcases your sponsors to their potential
  customers and, facilitates conversation and
  engagement between the two.

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Event Analytics Reporting
This includes analysing virtual poll results,
likes, speaker ratings and much more. This will
help you create more impactful and engaging
content for your next event.
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