Mobile App Personalization, Unleashing Smart Ways of Engaging the User! - PowerPoint PPT Presentation

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Mobile App Personalization, Unleashing Smart Ways of Engaging the User!

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Custom mobile app development's new method is to generate unique experiences, doing away with generalized user experiences to suit the taste of the user. – PowerPoint PPT presentation

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Title: Mobile App Personalization, Unleashing Smart Ways of Engaging the User!


1
Mobile App PersonalizationUnleashing Smart
Ways of Engaging the User! 
2
A Few Alarming Pointers
  • There are 1.6 million apps available in the
    Google Play Store and 1.5 million apps in the
    Apple App Store
  • Those numbers are rising every day
  • Statista

3
And More
An average person has 65 apps installed on their
phone But only uses about 15 per
week. Flurry
4
Enter App Personalization
5
Doing Away with one fits all.
Communicating with mobile app users with a
personal touch Personalization assures relevant
engaging user led experiences for the digitally
native users
6
An Innovative Debut! Smart Personalization
  • In an age ruled by IoT and AI, smart
    personalization makes a subtle debut too

7
Smart Personalization at Work

8
How it works, Smart Personalization
  • Analytics derived across channels help design
    personalized experiences

9
The Cycle of Personalization
10
Benefits of Personalizing the Apps
11
Avoids User Saturation to Create a Loyal User
Base
  • Loss of interests and abandonment of the app is a
    catastrophic outcome in absence of
    personalization

12
Keeps the Users Engaged Across the Channels
  • A mature personalization model continuously
    gauges the user behaviors across channels
    touchpoints

13
In a Nutshell
  • App personalization sure is the most dependable
    way to keep up competition in overcrowded app
    stores

14
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lead_at_spec-india.com 91-79-26404031 to
34 VOIP 1 - 908 - 450 9862
  • https//www.spec-india.com/business-solutions/beac
    ons-ibeacons-application-development/
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    Services
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