Top 8 Must-Have Features For a Forex CRM in 2020

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Introduction

• With several players in the market, forex
  brokerage in todays world is an extremely
  competitive and very demanding one.
• This makes it not just essential, but definitive
  for any forex brokerage to have an efficient
  forex CRM.
• The CRM of your forex brokerage now plays a
  pivotal role in defining the success of your
  brokerage.

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What is a CRM?

• A Customer Relationship Management (CRM) tool is
  a central place to manage all your client
  relationships - potential and existing customers
  efficiently, in one place which improves not just
  staff productivity, but also overall sales.

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Why a Forex CRM in particular ?

• The forex trading market runs purely on data and
  the data for each individual differs at various
  levels, this begs for a more intricate form of
  CRM.
• A Forex CRM provider usually understands the
  forex market, forex trading platforms, the
  various partners involved, and the overall
  solution.
• Such a provider is able to create a forex CRM
  solution that caters not only to the needs of the
  broker but also allows for integrations at
  various levels that are vital to a brokerages
  success.

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• Now lets look at the must-have features for a
  Forex CRM.

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Feature 1

• All-in-One Management Platform
• Your ideal forex CRM will manage data, client
  interactions, IB administration, marketing
  activities, and staff performance, all in one
  place, making it the go-to platform for anyone at
  any level of your organization
• An ideal forex CRM will provide you API as a
  service. This makes integration with your
  existing tools such as MT4/ MT5, web and mobile
  trading platforms, client cabinet/traders room,
  or any other 3rd party tool seamless

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Feature 2

• Lead Management Customer Journey
• Simplification of tasks. Customer buying cycles,
  demographics and more must be available at a
  single click. This holds good for your sales and
  marketing team more than any other
• Register leads directly from the landing page to
  the CRM initiating a monitored chain of sales and
  marketing tasks for that particular lead.
• Track all lead activities, including
  conversations between the sales team and the
  potential customer enabling them to do their jobs
  more effectively

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Feature 3

• Multi-level Partner Management
• Managing revenue share or partner commissions can
  be tricky, especially when youre managing
  multiple IBs, money managers, and other partners.
  This gets slightly more complicated if theyre
  associated with the same set of clients. Find a
  CRM that tracks, automates, and splits payments
  to ensure the right person is paid the correct
  amount.
• Multi-tier affiliate management system with a
  comprehensive dashboard of all trades managed
  under each partner.

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Feature 4

• Customer Segmentation
• Converting leads to sales and gaining a customer
  is one thing, whereas keeping them happy and
  loyal to your brand is a whole different story.
  Segmenting customers based on their trade volumes
  or other factors and maintaining personalized
  relationships with customers is key to this
• A good forex CRM will provide you with a
  panoramic view of your customer, giving you an
  exclusive understanding of each customers
  trading habits, portfolios, profitability
  enabling your staff and the entire system to do
  their best to ensure each customer approach is
  personalized.

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Feature 5

• Unified Communications Tracking
• A forex trading platform integrated with a CRM
  saves time by removing the need to switch between
  applications and ensuring the back end admin is
  always notified of follow-ups that require
  immediate action on their part, eliminating
  downtime.
• Effective integration of data (from phone calls,
  live chat, emails, chats, PPC and social media
  campaigns) into the CRM also maximizes potential.
• Efficient data collection and centralized data
  approach of a good forex CRM eliminates
  duplication and promotes faster response time,
  leading to higher client satisfaction.

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Feature 6

• Regulatory Technology
• Since forex trading is a global market, there are
  multiple sets of regulatory compliance that
  apply, depending on the regions where the
  brokerage operates. Outside of basic identity
  verification, the more important ones are the
  Anti Money Laundering (AML) verification and Know
  Your Customer (KYC).
• Since both these require due diligence to be
  carried out for each customer on the part of the
  brokerage, a forex CRM that understands these
  aspects and integrates with electronic identity
  verification (eIDV) manages to complete this
  process without any hassles.

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Feature 7

• Insightful Reporting Capabilities
• All the data that is in a CRM makes it a powerful
  tool that allows for increased operational
  efficiency and helps organizations create better
  strategies by generating insightful reports.
• Seamless integration with MT4/MT5 trading
  platforms allows you to generate simple yet
  precise reports based on trading statistics,
  transactions, balances, leads, revenue,
  dividends, and much more.
• Given that regulations can change rapidly in the
  forex trading environment, access to all possible
  reports is a crucial game-changer for a brokerage.

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Feature 8

• Customization White-labeling
• Your CRM can be customized to meet your brand
  guidelines such as logo, color schemes, etc.
  making your brokerage look more professional from
  the customers end.
• It can also be personalized to meet your business
  needs, by incorporating payment solutions, chat
  tools, email marketing/service providers, webinar
  tools, VoIP / Telephony, SMS and more.

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Conclusion

• These are just the top 8 features to look for in
  a forex CRM for your FX brokerage.
• There are several other features and benefits
  that make it essential for your forex brokerage
  to choose a CRM that is designed for forex
  trading.

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Heres how Sanfrix can help you on this journey...
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• Sanfrix has initiated several brokerages from
  various jurisdictions and can help you too,
  making the entire set up hassle-free.

• We offer deep institutional liquidity with
  customised pricing and execution analytics to
  make sure all your liquidity needs are met.

• Continued strategic partnership, free
  consultation support and 24/6 customer support
  from our Chief Success Officer.

• COMPANY INCORPORATION

• TECHNOLOGY

• LIQUIDITY

• CRM
• BACK-OFFICE

• STRATEGIC PARTNERSHIP

• Sturdy CRM customised for FX brokers with
  multi-tier affiliate management, unified
  communications, KYC, customer journeys,
  insightful reporting and more.

• We offer MT4 / MT5 Whitelabel solutions. Advanced
  technology and reliable solutions at an
  affordable cost.

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• Sanfrix offers forex CRM solutions for small
  businesses as well as enterprise-level companies.
  
• To understand all the exciting possibilities
  request a free demo today!

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Contact Us

• Sanfrix can help you with all your brokerage
  needs and has helped several forex brokerages
  double their profits by simply implementing the
  right tools.
• Question is
• Will your brokerage be one of them?

65 9860 7215
sales.sanfrix
sales_at_sanfrix.com
t.me/sanfrixltd