Digital Marketing Techniques - PowerPoint PPT Presentation

About This Presentation
Title:

Digital Marketing Techniques

Description:

Digital marketing is the best way to grow and promote the businesses online. It helps to rank your website at the top of the search engine result pages. – PowerPoint PPT presentation

Number of Views:69
Slides: 15
Provided by: roiminds
Category:

less

Transcript and Presenter's Notes

Title: Digital Marketing Techniques


1
DIGITAL MARKETING TECHNIQUES
2
Key Digital Marketing Concepts
  • What is Digital Marketing?
  • Why Digital Marketing is the Backbone for your
    company's growth?
  • Search Engine Optimization (SEO)
  • Search Media Optimization (SMO)
  • Pay Per click (PPC)
  • Content Marketing
  • Click Funnels
  • Lead generation
  • E-commerce.

3
Essentials Of Digital Marketing
  • Measurable Results
  • You are provided with solid, reliable
    reports that show you the exact results of how
    many people opened your email or clicked a
    specific link with the help of digital marketing.
  • Flexible
  • Digital marketing allows you to use an
    individuals interests and preferences to tailor
    the marketing message they receive.
  • Low Barrier To Entry
  • Digital marketing products come in
    scalable sizes so that small, medium, and large
    businesses can all utilize these products to
    reach their audiences.
  • Reach Larger Audiences
  • Since digital marketing takes place
    online, it is accessible to a larger, global
    audience.
  • Improved Conversion Rates
  • Converting a customer online is just a
    few clicks away, they can click from your email
    to your website and make a purchase or learn more
    about your organization from the comfort of their
    home

4
What is Digital Marketing?
  • Digital Marketing is promoting and creating
    brand awareness by using Digital medium.

5
Search Engine Optimization
  • SEO is a set of web best practice
    techniques, whenever you enter a query in a
    search engine and hit 'enter you get a list of
    web results that contains that query term. Users
    normally tend to visit websites that are at the
    top of this list as they perceive those to be
    more relevant to the query.
  • If you are thinking that how these
    websites range better than the other ones? then
    you must to know about the power of web marketing
    technique called "Search Engine Optimization
    (SEO).

ORGANIC RESULT
6
SOCIAL MEDIA OPTIMIZATION
  • Social Media Optimization refers to the process
    of optimizing a website so it can generate
    publicity to increase the awareness of a product,
    service brand or event online on various social
    media channels.
  • Various channels like  Facebook, Twitter, video
    sharing websites and blogging sites.
  • Its content is helpful to encourage more users
    to use and share links to the website across
    social media and networking sites.
  • Social media optimization is also an effective
    way of implementing online reputation management
    ORM.
  • If someone posts bad reviews of a business, SMO
    strategy can ensure that the negative feedback is
    not the first link to come up in a list of
    search engine results.

7
PAY PER CLICK
  • Pay Per Click is a way of using search
    engine advertising to generate clicks to your
    website, rather than earning those click
    organically. Its an internet advertising model
    used to drive traffic to websites, in which an
    advertiser pays a publisher when the ad is
    clicked.
  • Pay-Per-Click (PPC) is also known as Cost Per
    Click (CPC).

PAID ADS
8
CONTENT MARKETING
  • A website content writer or a web content writer
    is a person who specializes in providing relevant
    content for website.
  • Every website has a specific target audience and
    requires a different type and level of content.
  • It is a form of marketing focused on creating,
    publishing, and distributing content for a
    targeted audience online.
  • Content marketing helps companies create
    sustainable brand loyalty, provides valuable
    information to consumers, and creates a
    willingness to purchase products from the company
    in the future.

9
CLICK FUNNELS
  • Click Funnels pre-built for a specific
    business, product, or service. is an online sales
    funnel builder that helps businesses market,
    sell, and deliver their products online. This
    tool simplifies online marketing, selling, and
    delivery of their products and services by
    providing users with funnel options that are
  • BENEFITS
  • Click Funnels is a popular sales funnel tool that
    simplifies the whole sales and marketing funnels
    for all types of businesses.
  • Click Funnels, users are treated to a variety of
    pre-built sales funnels and all they have to do
    is choose the one that matches their business
    requirements.
  • With Click Funnels, you are treated to a variety
    of templates and all of them are tested and
    proven to work. 

10
LEAD GENERATION
  • Lead Generation describes the marketing
    process of stimulating and capturing interest in
    a product or service for the purpose of
    developing sales pipeline.
  •  Leads can be created for purposes such as list
    building, e-newsletter list acquisition or for
    sales leads. The methods for generating leads
    typically fall under the umbrella of advertising,
    but may also include non-paid sources such
    as organic search engine results or referrals
    from existing customers.
  • Leads may come from various sources or
    activities, for example, digitally via
    the Internet, through personal referrals, through
    telephone calls either by the company
    or telemarketers, through advertisements, and
    events.

11
E-Commerce Marketing
  • Ecommerce Marketing is promoting your store
    to potential customers through a variety of
    marketing channels. The goal is to get people who
    are interested in your products to visit your
    store and buy from you.
  • These include online auction sites, internet
    banking, online ticketing and reservations,
    and business to business (B2B) transactions.
    Recently, the growth of ecommerce has expanded to
    sales using mobile devices, which is commonly
    known as m-commerce' and is simply a subset of
    ecommerce.

12
WHY CHOOSE ROI MINDS
  • ROI Minds is an Internet Marketing and Sales
    Funnel Agency. We provide ROI-Driven digital
    marketing and conversion rate optimization
    services  include Google Adwords, Facebook Ads,
    SEO, Social Media Management, and Content
    Marketing. 
  • We are expertise in dropshipping,
    Clickfunnels, Lead Generation and E-commerce
    marketing. We have worked on more than 300
    projects and provide the satisfactory results to
    our clients!

13
ADDRESS 4th Floor, D190, Phase8B, Mohali, India
(160055)
CONTACT US
CONTACT NUMBER 91 9992819636
EMAIL ADDRESS info_at_roiminds.com
14
  • THANK YOU
Write a Comment
User Comments (0)
About PowerShow.com