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Digital Marketing for hotel Industry

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Benerg helps you in finding your high intent buyers using online media. We create, optimize and promote your businesses with the help of compelling and informative content, through the digital marketing properties. – PowerPoint PPT presentation

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Title: Digital Marketing for hotel Industry


1
Digital Marketing For Hotel
Industry by- BenErg Software Solutions
2
Traditional Advertising does not have that much
power anymore in a world where multi channel
digital marketing is increasing by as much as
137 backed by an even awesome 500 increase in
brans using multiple digital marketing
channels.
72 of Consumers are already connecting with
brand through their various Digital Marketing
channels and activities.
Why Digital Marketing
3
Importance of Digital Marketing for Hotel Industry
  • It connects you with consumers on the internet
  • It generate Higher Conversion Rate
  • Digital Marketing saves you money
  • It enables real time customer service
  • It connects you with the mobile consumer
  • It helps generate higher conversion rate
  • It Delivers high ROI from your campaigns
  • It can help you compete with your competitors

4
  • Globally established company with Industry
    experts
  • 5 years experience in Digital Marketing
    Advertising industry
  • Works with 20 industry domains or sectors across
    India, UAE, USA market.

Approximately 81 of people search the internet
before making a purchasing decision. We ensure
you get founded by those relevant audiences when
they browse online.
5
Why BenErg Software Solutions
  • Performance based company focused on results
  • Customized services and solutions for each
    client
  • Users search tools to track competitors marketing
    strategy
  • Accountable, confidential ethical company
  • Affordable pricing for any size business
  • Talented designers marketing experts

6
SEO
SEM
Social Media
Email Marketing
ORM
Our Digital Marketing Services
Responsive Website
Mobile Application
7
Why SEO
Organic Search Results
  • SEO helps reach your targeted audiences from
    around the globe who are looking for relevant
    information about your product services.
  • With SEO, youll appear in the organic results
    and get the majority of clicks for most searches.

Search Engine Ranking
Quality Backlinks
8
BenErgs search engine optimization is crucial to
the success of our clients website by
Better Click Through Rate (CTR) than traditional
advertising Branding benefits for client in
terms of recommendations and high referral
traffic Position ownership Lower maintenance
in achieving the organic position which benefits
in longer run
9



SEO Performance
  • BenErg employs Performance SEO in order to
    track, analyze and reach to the results in real
    time.
  • BenErgs advanced technological methods and
    creative Search Engine Optimization techniques
    will generate quality traffic to the clients.
  • Based on our deep understanding of user flow, we
    work clients to define goals and funnel traffic
    to goal completion.
  • Classic SEO methods such as content optimization
    and keywords research increase organic search
    traffic from search engines. Technological
    methods will funnel visitors to targeted pages.

10
Our SEO Process
  • Keyword List is the first step is to identify the
    actual words your prospects are typing into
    Google (and the other search engines).
  • On Page is a technique of SEO in which we
    optimize the website based on the parameters and
    aspects suggested by search engines in order to
    make the website SEO and user friendly
  • Off page SEO refers to techniques that can be
    used to improve the position of a web site in the
    search engine results page (SERPs). Many people
    associate off-page SEO with link building but it
    is not only that. It also includes Content
    Sharing and Marketing.

11
SEO Process
Keyword Research
On-Page Optimization
Off-page Optimization
12
  • Over 2 trillion search queries annually
  • Search impacts all areas of Marketing
  • Not so expensive but strategic
  • PPC vs Organic
  • WhySearch Engine Marketing (PPC)

13
SEM Process
  • Keyword Research
  • Ad-group, Ad-copies Campaign Creation
  • Landing Page Creation Optimization
  • Geographic Targeting
  • Bid Management
  • Conversion Setup and Tracking
  • Analytics Performance

14
Search Engine Marketing for your Business
  • Generate Website visitors to your website uptime,
    When your website has exposure to different
    search engines, you are departing to get website
    visitor every hour, everyday.
  • It grabs the attention of your audience at the
    right time
  • Its easy and quick to implement
  • Its measurable
  • It helps raise brand awareness

15
Social Media Deliverables
  • BenErg proposes an end-to-end approach, with a
    clear short term and long term objectives
  • All social properties are customized according to
    its branding guidelines, and in the light of
    achieving user engagement.
  • Dynamic content and campaign strategy, driven by
    metrics of user behaviour in the social
    channels.
  • Creating a series of strong social channels to
    communicate with its Target Group, and hence
    achieve substantial business growth

16
Social Media Deliverables
Event Ideation and Implementation Strong
Integrated Marketing Communication Optimized
Customer Connect
17
Social Media Deliverables
18
You Can Visit www.benergdigimark.com/ to know
more About us.
19
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