How prospect data bank helps companies to grow their sales - PowerPoint PPT Presentation

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How prospect data bank helps companies to grow their sales

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If you want to increase your chances of success in business, learn how to sell one way or the other • Prospect customer data work as tonic for sales & marketing team • Save time & increase revenue opportunity For most companies, the ability to find prospect customers is the difference between growth and bankruptcy.(ebrand1972019vs) – PowerPoint PPT presentation

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Title: How prospect data bank helps companies to grow their sales


1
How prospect data bank helps companies to grow
their sales
2
  • If you want to increase your chances of success
    in business, learn how to sell one way or the
    other
  •  
  • Prospect customer data work as tonic for sales
    marketing team
  • Save time increase revenue opportunity
  •  
  •  
  • For most companies, the ability to find prospect
    customers is the difference between growth and
    bankruptcy.(ebrand1972019vs)
  • A prospect is a potential customer that has been
    qualified as fitting certain criteria. In most
    cases, a prospect is
  • 1-Fits your target market.
  • 2-Has the means (money) to buy.
  • 3-Is authorized to make buying decisions.
  • Prospecting is the process of searching for
    potential customers, clients, or buyers in order
    to develop new business. It is very important to
    reach the right potential customers. Any such
    potential client who has the financial capacity
    and willingness to purchase for the offerings of
    a firm is called Prospect of that firm.

3
  • The end goal is to move prospects through the
    sales funnel until they eventually convert into
    revenue-generating customers.
  • Because in the end, finding revenue sources is
    probably the most important step towards
    generation of a positive bottom line (profits).
  • Creating prospect database
  • A prospect is someone (be it a person, a
    department in a company or a whole company) who
    has an interest in your business and your product
  • Both internal and external analysts compare past
    company performance with current competition and
    expectations of future products to develop a
    companys market prospects.
  • Creating prospect database is nothing but the
    Collecting customer data with the help of
    following sources
  • 1. Customer Referrals.
  • 2. Customer Networks.
  • 3. Website Visitors.
  • 4. Purchased Lists.
  • It includes gathering relevant and accurate data
    about prospects and customers storing and
    updating it in a database making it available to
    marketers and other company staff in a form
    useful for database marketing.
  • This prospecting information system allows you
    and your team to keep track of your prospects'
    contact details, known needs and buying
    preferences, issues and decisions. This will
    help you to identify strategies for achieving
    sales.

4
  • Why it is essential to create prospect data bank
  • Low lead quality is one of the most challenging
    issues that a sales team can face. Every sales
    rep knows the frustration of spending valuable,
    precious time working on a lead that turns out to
    be completely unqualified.
  • The data that sales teams are working with is
    incomplete or out of date, killing confidence and
    impacting on revenue opportunity.
  • Its estimated that up to 70 of the data in a
    sales reps CRM goes out of date every year.
    Every day, people change jobs, are promoted or
    move companies. Businesses change over time. They
    merge or are acquired, change their company name
    or location.
  • As per survey Companies who spend approximately
    60 of resources generating B2B leads that result
    in conversion rates of less than 1.
  • As a result 50 of sales time is wasted on
    unproductive prospecting incorrect or obsolete
    data leads to lost sales opportunities and wasted
    resources.
  • So maintaining good records of customers is
    essential to good business. When it comes to
    finding customers, your prospecting records are a
    wealth of information that can help you quickly
    identify and meet the needs of your prospects -
    and make the most of every prospect interaction.

5
  • Benefits for sales marketing team
  • Database marketing
  • Quality of data is vital for every successful
    sales and marketing campaign. With accurate data,
    you can predict the future behavior of your
    prospects and assess the effectiveness of past
    promotions and campaigns. Your prospecting
    database will also allow you to classify people
    as leads or prospects, assign priority rankings
    to prospects and leads, and avoid sending repeat
    information and correspondence to your prospects.
  • Higher sales
  • Accurate and up-to-date information means less
    time and resources spent on unreliable leads, as
    a result you can Connect with your ideal buyers
    and achieve higher response rates by crafting
    highly focused outbound campaigns.
  • A well-maintained prospecting database with high
    quality and verified data will allow sales team
    to equals greater conversions and more sales.

6
  • Considerations for choosing a database
  • If you want to buy a database to organize your
    prospect information, you may wish to look at
  • Office or business software packages that
    include databases
  • Purpose-designed prospecting and sales databases
  • Software that allows you or a database designer
    to build and customize a database for your
    business.
  • Summary
  • Your sales strategy is something that you craft
    explicitly for your company. The bottom line is
    that tailoring a personal, relatable strategy can
    go a long way toward building relationships,
    boosting revenues, and converting new sales.
  • Prospect databases do not generate revenue by
    themselves. They must be used in an active
    program of profitability analysis, customer
    segmentation, and marketing tactics that build
    retention, loyalty, and increased sales.

7
  • Contact Us
  • Mobile No 91 8097027355, 91 9137256150, 91
    9222086563
  • Email ebrandingindia2017_at_gmail.com
    info_at_dissertationwritingediting.com
  • Mumbai Office Address Unit No.450, Mastermind
    One - IT Park, Royal Palms, Aarey Colony,
    Goregaon(E), Mumbai, Maharashtra 400065 
  •  
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