Search Engine Optimization

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Digital Marketing ServicesAmeya
e-Marketinghttps//www.ameyamarketing.com/Call
Us at 91 76740 11732
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Search Engine Optimization(SEO)

• What is Seo?
• SEO stands for search engine optimization. It
  is the process of getting traffic from the
  free, organic, or natural search results on
  search engines.

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• Types Of Search Engine Success Factors
• They are two types of Success Factor in Search
  Engine
• 1. On-the-page SEO
• 2. Off-the-page success factors

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• 1. On-the-page SEO
• On-the-page search ranking factors are those that
  are almost entirely within the publishers own
  control. What type of content do you publish? Are
  you providing important HTML clues that help
  search engines (and users) determine relevancy?
  How does your site architecture help or hinder
  search engines?
• 2. Off-the-page success factors
• Off-the-page ranking factors are those that
  publishers do not directly control. Search
  engines use these because they learned early on
  that relying on publisher-controlled signals
  alone didnt always yield the best results. For
  instance, some publishers may try to make
  themselves seem more relevant than they are in
  reality.

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• Search Engine Optimization On Page Checklist
• 1. Use short, descriptive URLs.
• 2. Write a compelling title tag and description.
• 3. Use one H1 on your page (and include your
  keyword in it).
• 4. Link to relevant internal and external
  resources.
• 5. Optimize your images with descriptive alt
  tags.
• 6. Intelligently sprinkle long-tail variations
  throughout your content.
• 7. Identify Crawl Errors.
• 8. Find Out How Google Views Your Page

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• 9. Make Sure Your Site is Mobile-Friendly.
• 10. Fix Broken Links.
• 11. Secure Your Site With HTTPS.
• 12. ID and Fix Duplicate Meta Tags.
• 13. Check Your Site's Loading Speed.
• 14. Sitemap.XML
• 15. Robots.txt

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• Thank You