Top 5 Search Engine Optimization And Pay Per Click Marketing Strategies (1)

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Top 5 Search Engine Optimization And Pay Per
Click Marketing Strategies
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Search engine marketing and pay per click give
the same result. SEO is organic results and PPC
is paid marketing. SEO results take time to come
on Google first page whereas in PPC it does not
take time if your website and content are good.
SEO and PPC require a different skill set and
approach. Marketing Strategies for SEO
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Complete Analysis of Website

• Before starting an SEO strategy, its important
  to study your website first, what is wrong in
  your website and what is working good on your
  website. If something is not working well on your
  website there are some SEO tools you can use. If
  you are not aware of the final goal you cannot
  achieve these strategies, so decide your final
  goal first.

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Keyword Selection

• After website analysis, work on keyword
  selection. Select the keywords wisely so that you
  can market your website smoothly. Keyword
  selection plays a vital role in the content of
  the website. Website content should match your
  business. Working on the short tail, exact match,
  long tail, negative keyword, broad match keyword,
  etc. should be part of your planning.

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Execution of Planning

• Implementation of planning is very necessary,
  making the plan does not guarantee success,
  implement in the right way can bring you success.
  Sometimes good strategies fail due to improper
  execution. Regularly working on the
  implementation can reduce the possibilities of
  errors.

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Create a Link-Building Plan

• Link-Building is important for Off Page
  Optimization SEO. Link-Building is the process of
  building backlinks to your website from other
  webs. Make sure to give priority to
  link-building, do brainstorming from where can
  you attract backlinks to your website.

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SEO Analysis

• At last SEO analysis should be done to know the
  end results. If something is not working good
  according to your plan you can improve the low
  productivity elements to increase high
  productivity. Find out which strategies are not
  working according to your plan. Thus, SEO
  analysis will help you improve the productivity
  of your strategies.

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Additional Information

• SEO is a long-term process and needs a lot of
  time and efforts. SEO becomes technical for some
  companies, so there are many SEO service agency
  Melbourne, you can hire these agencies to help
  you achieve better results in SEO.

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Pay Per Click Marketing strategies
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Know Your Campaign Goal

• Know your campaign goal first that will give a
  clear idea of what ads do you need to run and
  what keywords you need to select. The Selecting
  goal will give you a clear picture of what are
  you trying to achieve from Google Ad Spend, what
  results do you expect from the PPC campaign.

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Types of Ads

• After selecting a goal, you need to select which
  type of Ads to run. There are different types of
  Ads such as text ads, product listing ads and
  Image ads. Text ads include a headline, display
  URL, description line 1, description line 2.
  Product listing ads are for an E-Commerce
  website. Image ads are for display ads, banners
  need to be created in display ads.

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Keyword Research

• Keyword research needs to be done after the
  selection of ads. Using the Google keyword
  planner tool or other tools to select the best
  suitable keywords. 15-20 keywords should be added
  in one ad, a greater number of keywords will
  create confusion.

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Location Targeting

• Effective PPC marketing Melbourne will always use
  narrow location targeting like including a zip
  code. If you are only targeting to particular
  city or area you can narrow down your location
  setting accordingly, this will help you to reach
  your target market. Your ad will be shown in the
  desired location.

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Landing page plus Conversion Optimization

• You cannot have a winning campaign unless your
  conversation rate is high. Optimize the landing
  page and conversion ratio. Landing page builders
  and on-site conversion tools will make your PPC
  campaign more profitable.

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Conclusion

• SEO and PPC marketing techniques done together
  will give you faster and better results. The goal
  of both marketing strategies is to attract
  customers to your website. Many SEO service
  companies are available in Melbourne. Hire an SEO
  service agency who will dedicate the time to your
  project and will give you awesome results.

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