5 Most Important Tools For Digital Marketing in 2019

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5 most important tools for Digital Marketing in
2019
Keywords Facebook Business, Career in Digital
Marketing, Canva
Just when World Wide Web turned 30, it was a
realisation of how revolutionary a change it has
been and how far we have come since those dial up
sounds. From yahoo, hi5,myspace and orkut to
google, facebook and instagram, we practically
and literally live on the internet. We are all
connected, all the time. This connectedness has
made and destroyed brands and businesses. Those
who stayed up to date and grew along with www
have reaped umpteen bounties. From expensive
television or radio ads, we have come to facebook
and instagram ads. So, if as a business, no
matter how big or small, if you dont make your
presence felt on social media, you might as well
commit a digital suicide. In fact, a career in
digital marketing is quite lucrative these
days. Earlier facebook had simpler ways of
advertising , much larger organic reach and lower
cost of paid adverts. With more and more brands
making their business profiles, the algorithms
have changed and in a world as dynamic as ours,
these algorithms change every few months or
weeks. Here are some tools which you can use to
swiftly handle your digital marketing
campaign. Depending on your budget and
expertise, you need to zero down on a few tools
for yourself. 1. Social Media Platforms An
apparel store can use facebook and instagram but
twitter might not make sense. Similarly, a huge
movie promotion can be done at all platforms.
Comedians can use everything, from
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facebook to twitter to tik-tok. First and
foremost, choose your platforms wisely. You must
consider your demographic and use only those
platforms frequented by your target
audience. Just know that this is not 2011 when
only a few businesses had facebook pages and
organic reach was almost 90 of your likes.
Organic reach is almost negligible these days, so
you must boost your posts and will definitely
need to rely on paid advertisements. Since
Zuckerberg controls all the major platforms of
facebook, whatsapp and instagram, facebook
business is an integrated tool where you can
advertise across the three. From small and
medium businesses, everyone has benefitted from
facebook ads. The mobile app HealthifyMe
increased its sales by upto 5 times in a year
through facebook video ads. Airtel India realised
that facebook ads were 20x more cost-efficient as
compared to TV advertisements. So, facebook
business is definitely useful. In fact, whether
or not you have a website, you must have a
budget for facebook and instagram.

• Design Tools
• Both instagram and facebook are visual and these
  days, everybody just looks at images. So you
  need easy design tools like Canva and Designbold
  to optimise your designs for all the platforms.
  Canva is very convenient and user friendly and
  converts one design into different sizes all at
  once. Similarly, there is this app called ,
  Unfold which lets you create beautiful stories
  for Instagram. A lot of designers and artists
  are using handwritten fonts from Unfold in their
  instagram stories.
• Google Analytics
• So if you have a website or a blog and want to
  track its progress or just know who visits, how
  much time they spend on your website, where they
  belong, what they were looking for and other
  such data , you ought to have google analytics.
  Google is one of the few giants which gives away
  such powerful services for free. So if you have a
  website, having google analytics is just a
  prerequisite.
• Email Marketing
• When Myntra, Jabong and Amazon send emails to
  their users everyday, they ensure they remain in
  the viewers eye. The user may not purchase
  something every day but when they need to, they
  will definitely not miss out on good offers.
  Thanks to the Updates and Promotions sections in
  gmail, that promotional emails do not cause such
  a hassle.
• So if you want to promote your business and
  venture into email marketing, get your hands at
  www.mailchimp.com. It is so generous that you can
  send up to 12000 emails to 2000 contacts

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for absolutely no fee. For a small startup or for
a medium business, mailchimp comes in handy. You
can even customise your emails and create
exciting graphics for your clients. 5.
HootSuite Gone are the days when you could post
once in a while and expect the posts to reach
your followers. Now you need to find a strategic
time and also post more frequently if you want
your posts to reach the target audience. While
you might think posting several times a day would
take a lot of time, it is not true. With
Hootsuite, you can actually schedule your posts
hours, days and even weeks prior.