9 Things You Can’t Ignore in 2019 in Digital Marketing

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9 Things You Cant Ignore in 2019 in Digital
Marketing
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1. Social Messaging Apps

• Social messaging apps can be very useful in
  sending messages to customers directly and add
  value to the users experience. WhatsApp this
  year launched seperate app for Businesses and
  opened APIs for large businesses to send
  personalize messages

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2. Social Media Stories

• With the growing popularity of social media
  stories, it is important for marketers to
  consider this format in their digital marketing
  strategy. Platforms like YourStory, Facebook,
  Instagram etc. you can share brand story.

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3. Chat bots

• A Crucial Parameter For Your Digital Marketing
  Strategy.
• Chat bot is solution to improve the services
  provided by companies and enhance business
  performance. They are used to improve customer
  service, optimize marketing strategies and gather
  clients feedback.

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4. Influencer Marketing

• Influencer Marketing has been seen to drive 11
  times more ROI than traditional online marketing.
  Influencer Marketing offers an excellent
  opportunity to enhance your brand reach and brand
  awareness. Using influencers is a very effective
  marketing tool that works to attract customers

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5. Programmatic Advertising

• Real-time bidding or auctions, for example, is a
  type of programmatic ad buying. This automation
  is much more efficient and fast, which means
  higher conversions and lower customer acquisition
  costs

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6. Personalization

• 96 of marketers believe that personalization
  advances customer relationships. With the
  availability of data like purchase history,
  consumer behavior and links clicked, custom
  content can be developed for personalize marketing

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7. Artificial Intelligence

• Google started using AI in it Algorithm, Facebook
  messenger bots can help you automate and optimize
  your customer service. Businesses adopting AI in
  2019 will be able to save costs and accelerate
  growth

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8. Video Marketing

• Video is still winning the race of most
  successful medium of marketing in 2018 and this
  is set to continue into 2019. As most people
  would love to watch a video than read a blog post

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9. Voice Search Smart Speakers

• With the increasing use of voice search it is
  important for companies to rethink their digital
  marketing strategies in 2019. People are now
  using Smart speakers like Google Home and Alexa

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• THANK YOU