Best Practices for Promoting a Brand on Social Media Presentation

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S O C I A L H A C K E T T E S
BEST PRACTICES FOR PROMOTING A BRAND ON SOCIAL
MEDIA
C O R P O R A T E B R A N D I N G G U I D E L I
N E S
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KEY CONCEPTS
Scope of the Guidelines
Few tips for promoting a brand on Social
Media Choose the right social media platform
which suits your brand Promote your brand to the
right audience Collaborate with
influencers Regularly post updates related to
your brand or product Run a giveaway
S O C I A L H A C K E T T E S
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OUR BRAND ETHOS
Social media is by far one of the most popular
tools that every business owner and brand needs
in order to reach a wider audience even outside
their target group. It has over the years reaped
lots of benefits for its users no matter the
industry their business falls under. There are
various social media platforms and those you use
for your business has the power to make or break
you as well as give you either positive or
negative results. For a fact, though, social
media is a good way to reach a wide audience.
Seeing billions of individuals uses it on a daily
basis, you may still need to choose the best one
that suits your business type.
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Here are a few tips for promoting a brand on
Social Media Platforms
IF DONE RIGHT, PROMOTION IN SOCIAL MEDIA CAN BE
A GAME CHANGER FOR A BRAND AND IT CAN HELP THEM
REACH THEIR GOALS WITH LEGITIMATE
EFFORTS. FOLLOW THESE FIVE STEPS CURATED FOR
BRAND WHO WANTS TO KNOW THE BEST PRACTICES ON
HOW TO USE THE SOCIAL MEDIA FOR PROMOTIONS.
S O C I A L H A C K E T T E S
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CHOOSE THE RIGHT SOCIAL MEDIA PLATFORM WHICH
SUITS YOUR BRAND
Before you jump onto a certain social media
platform, you need to do your research on how
well your industry does on the particular
platform. Search some of your competitors to see
how the general audience of a select social site
responds to them. Bear in mind, not all
platforms brings the same results for your
business type thus doing checks will save you
lots of time and money. Also, you can test each
with a sample of what your business offers and
see which gives a better return on the
investment you made.
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Promote your brand to the right audience One of
the best ways to get great results is by
advertising and reaching out to the right target
audience. You must first research the type of
persons who are interested in your business, know
the social platform they most frequent and
connect with them there.
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COLLABORATE WITH INFLUENCERS
Connect your business or brand with those whom
you know can guide you to success. Collaborating
with them will provide you with much-needed
success tips that you can use to build and
expand your brand's awareness to your target
audience. Interact with them on the platform as
well as through other media (if possible) and
learn from them. You can also have them brandish
your business on their advertising channel as
well to help build your followers base which is
the potential to develop sales leads.
S O C I A L H A C K E T T E S
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REGULARLY POST UPDATES RELATED TO YOUR BRAND OR
PRODUCT
FACEBOOK TWITTER PINTEREST
More than 80 of the world is on social media
therefore who support your business is
definitely there as well. The platform provides
the avenue for you to showcase what you are
doing, or what you have in store for your
clients. You can post these updates through
various options like texts, videos, live post or
via many other features found on the different
platforms. When people do business with
you, they want to be assured of new and improved
services on a regular basis.
S O C I A L H A C K E T T E S
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RUN A GIVEAWAY
Giveaways and surprises do the trick on social
media than any other campaign or brand
awareness. The fact that persons know they will
be getting a reward from the business they are
supporting, will make them feel valued. It also
helps to build a good client- entrepreneur
relationship and develop some level of trust for
you and your brand. See it as customer
appreciation servicing while giving back to the
community.
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KEEP IN TOUCH

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