5 Amazing Tips on How to Create a Great Social Media Content Strategy (1)

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SOCIAL MEDIA STRATEGY
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Why Is It Important To Have A Social Media
Strategy?

• Social Web Is Growing At A Fast Pace
• Mobile Internet Usage  
• global mobile data traffic is projected to
  increase nearly sevenfold between 2016 and 2021.
• As of February 2017, mobile devices accounted for
  49.7 percent of web page views worldwide.

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• Older User Adoption
• On Twitter the 55-64 year age bracket is the
  fastest growing demographic with 79 growth rate
  since 2012.
• the fastest growing demographic on Facebook and
  Google is the 45-54 year age bracket.

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• 2. Social Media Influences Purchase Decisions
• According to research conducted in 2018, 64 of
  3,000 people use social Media to find inspiration
  for shopping.
• Nearly half (46) of social media users are
  already using social platforms while thinking
  about making a purchase.
• 40 of users are actively deciding what to buy
  based on what they have seen on social media
  platforms, including reviews and recommendations,
  and this is only set to grow.

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• 3. Lack Of Strategy Gives Advantage To
  Competitors
• Every organisation these days have a social
  presence. In order to stay ahead of competitors
  its important to develop clear strategies aligned
  with business goals.
• Investing in social presence without any clear
  strategy wont help you measure the success of
  your campaigns. A well-framed strategy gives
  directions to achieve your business goals.

• 4. Customers are active on social media
• Most people these days are active on social
  media. It is likely that a lot of your potential
  customers would like to get information from you
  via social media. A good social media content
  strategy can help you reach your prospective
  customers effectively.

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• 5. Key Influencers In Social Network
• Social media channels have influencers, from the
  obvious celebrities to self-made social stars
  like video bloggers. High street retailers often
  employ trending influencers to amplify their
  marketing messages. For example, Topshop worked
  with five rising Instagram stars to help shoot
  its London Fashion Week show.

• 6. Brand Awareness
• Social media is great way to reach your target
  audience around the globe. Brands use social
  media channels to convey their brand message to
  billions of people all over the world and
  increase their brand awareness.

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5 Tips On How To Create A Effective Social Media
Strategy
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• 1. Use Influence
• Influencer marketing involves using key brand
  advocates with a large social following to drive
  your message to your target audience . Success
  stories are aplenty for influencer marketing.
  Even big names like Forbes have benefited
  considerably from influencer marketing.

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• 2. Develop A Social Media Content Strategy
• A social media strategy ensures that you have the
  goals, plans, and resources in place before you
  start creating content for social media. Assess
  your strategy in terms of ROI and Brand message.

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• 3. Data Driven
• Assess the social strategy on a regular basis.
  Make weekly and monthly performance reports for
  each social platform you use. However, the
  dissection of data is of little use if you do not
  actually act on it.

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• 4. A Hawk like Vigilance
• Social media has brought with itself a plethora
  of problems of misinformation. All this has
  resulted in sudden changes in policies which
  makes what worked yesterday night be obsolete.
  You would do well to have the nimblest of hands
  while responding to such unforeseen changes.

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• 5. The Change Of The POV
• Digital marketers are not really serious about
  outgoing links from social posts. Tracking them
  through social media tools is of secondary
  importance. The aim these days is to keep the
  user engaged. If you are banking on click baits
  to carry your social media marketing campaign to
  success, then you are living in a fools paradise.

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Conclusion

• Creating a social media content strategy helps
  save time by giving direction to your social
  media marketing efforts.
• It will help you analyse why your social media
  marketing is working / not working.
• It supports your overall social media management
  efforts.

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Are you looking to create your brand presence on
social media? We at HIPL, can promote your brand
on social media help you grow your
business! For inquiries reach out to us at
Call 033-4064-9316, 033-2265-4742 or Mobile
91-8697709492. You can also mail us at
info_at_hemrajinfocom.com Visit our website
www.hemrajinfocom.com