6 Important Mobile App Metrics That Can Help Applications To Grow

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6 Important Mobile App Metrics That Can Help
Applications To Grow Every year thousands and
thousands of mobile applications are developed
worldwide. Among those, the majority of the
applications are not successful and also fail to
attract users in the launching stage itself.
Also, few of the well-featured mobile
applications face protection issue on its
running stage.

• Here are 6 important app metrics for both Android
  and iOS which will help to grow your app.
• Uninstall rate
• Downloads are an important metric to track your
  apps growth. While installs are an acquisition
  metric, likewise uninstalls are a retention
  metric. The uninstall rate will tell you how
  many users discontinue using your application,
  this will help you to understand the long- term
  sustainability of your app. A high uninstall rate
  might indicate any problem in your app which you
  need to fix immediately.
• Cost per loyal user
• The Cost Per Loyal User offers a much more useful
  insight than just the cost per user, as it
  grants an idea of how much you are spending on
  users that really matter.

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• Here is how you can calculate CPLU manually with
  this formula
• Cost of loyal customer Total marketing campaign
  costs related to acquisition / Total loyal
  customers acquired
• Active users
• The daily active user (DAU) and monthly active
  users (MAU) metrics will tell you how useful is
  your developed mobile application to the users.
  It refers to the unique number of people who
  used the mobile app on a specific day or month,
  respectively. App usage is more likely to
  decrease over time, so you need to build a
  lucrative app that users cannot live without.
• Permissions granted number
• Push notifications and in-app messaging are vital
  to an apps success, as they show strong mobile
  engagement. However, the app owner often makes
  the mistake of quickly sending out push
  permission requests. Sending this request too
  fast can disturb the users app experience,
  leading to increased uninstalls. By measuring the
  number of permits requested to those accepted,
  you will understand when these requests work
  best.
• Session length
• Session length is explained as the amount of time
  the app is open in front of the user. Measuring
  the number and length of sessions will provide
  you with a basic idea of how intriguing your app
  is. A higher session length means that your
  mobile app is attractive, functional and useful.
• Customer lifetime value
• The customer lifetime value is an indicator of
  revenue or the earnings from your mobile
  application.

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