Time Spent with Mobile Continues to Increase with Mobile Geo Targeting Advertising

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Time Spent with Mobile Continues to Increase with
Mobile Geo Targeting Advertising
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• Small businesses the world over are always
  finding ways to bring in more foot traffic to
  their brick-and-mortar stores. With the advent of
  location-based mobile advertising,
  small-to-medium businesses (SMBs) are now able to
  target potential customers who are within arms
  reach of their store accurately.
• If you are an SMB, and youve been struggling
  with your return on ad spend (ROAS) for your
  business, you need to start running
  location-based mobile geo targeting advertising
  as soon as possible.

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• Location Based Advertising (LBA) allows you to
  vary your marketing message based on where your
  target consumers are geographically.
  Location-based services (LBS) allow you to tailor
  messages to any number of scenarios. For
  instance, retail locations, weather, vicinity of
  friends, and transport routes.
• By knowing where your consumers are and how they
  usually behave, you can tap into their habits and
  also encourage them with offers and messages that
  make sense to them, which relate to their
  location.

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• It will be the most personal form of mobile geo
  targeting advertising. You just need to use it
  correctly to achieve exceptional results.
• Hyper-contextual and location-targeted ads use
  data meaningfully to provide an exceptional
  experience to its target group. It uses
  hyper-local data to deliver contextual messages
  that are meaningful to the audience. This method
  is usually used to drive purchase intent.
• For instance, crime in a certain suburb has risen
  recently and there have been cases of burglary
  reported. A home security installer can set up an
  ad which depicts a burglar trying to break into a
  house. The ad is pushed to a targeted audience
  within a 5 mile radius. For full impact, the
  banner ad will only be shown during the evenings.

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• The installer can set up a Tap-to-Call function
  in the ad and can receive calls in the evening.
  This campaign uses hyper-contextual and
  location-based targeting to increase conversion
  rates.
• Geo-Aware Targeting Geo-aware advertising has
  been around since 2010. It can be deemed as the
  origin of location-based mobile advertising. It
  uses real-time location data supplied by the
  mobile provider. With this, you can display
  mobile ads to a possible customer who is close to
  a particular location.

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• Place-Based Targeting Place-based mobile geo
  targeting advertising use a certain area or
  location during a specific timeframe. Think of
  targeting sports-related ads during a football
  match in the area of a stadium for instance.
• Geo-Fencing Geofencing allows you to target
  users within a predefined area based on latitude
  and longitude information. Its like a virtual
  fence is created within a certain radius to
  target users around your store for example.
  Usually, its used to drive foot traffic to your
  store within a shopping mall.

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Contact us

• Copley Advertising
• Located Brookline Massachusetts United States
• Phone no. 1 617-651-2249
• Website www.copleyadvertising.com