Indian Baby Food Sector Market Research Report, Analysis, Opportunities, Economics and Technology, Leading Players, Applications, Revenue :Ken Research

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• The Success Of The Indian Baby Food Sector Market
  Outlook Ken Research

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• India is the second most populated country in the
  world after China despite not having a high birth
  rate. The Indian baby food industry was recently
  valued in billions of US dollars showing the
  vastness of this sector. According to the study,
  THE BABY FOOD SECTOR IN INDIA, 2018, the target
  consumers of commercially available baby food
  range from infants (babies aged six to twelve
  months ) to toddlers (children up to three years
  old). Baby food is available in various flavors
  and in both solid and liquid form. India comes
  under the categories of developed and developing
  nations whose population, due to modern day time
  constraints, has reduced the use of homemade baby
  food.

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• Indias economic and industrial stronghold has
  not benefitted its baby nutrition sector since
  India is among the worlds five largest emerging
  economies where investment in breastfeeding is
  significantly low resulting in an annual economic
  loss of billions of US Dollars due to child
  deaths and cognitive losses. As employment
  increases young working women have begun shifting
  to packaged baby food for supplementing breast
  milk. While focus has mainly been on milk formula
  and dried baby food, several prepared baby foods
  and other such products made appearances on store
  shelves of major cities in 2010 and have been
  flourishing ever since. Every company is adopting
  the strategy of new flavors and new nutritional
  content in order to attract customers. Growing
  concerns about nutrition has made parents
  conscious about what their babies consume and
  hence, organic baby food is also coming up these
  days. The company, 24 Mantra Organic is more than
  a decade old and is Indias largest organic foods
  brand. Happy Family Organic Super Foods has a
  range of baby foods that include puree pouches of
  mango, apple and peach among others. Pristine
  Organics is the first brand in India to make
  certified organic weaning foods. Earths Best
  Organic Baby Food provides a wide range of baby
  food including infant cereals, food for toddlers
  and age specific options as well.

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• Though baby food market in India is one of the
  fastest emerging sectors, the governments
  regulation in India is very strong and makes it
  tough to operate in infant food and nutrition.
  Indias policies regarding milk formula and
  infant foods are stricter than those of some of
  its neighbors and advertising in the category is
  banned. However, retailers and companies partner
  for mutual gain. Supermarket chain Big Bazaar
  launched imported prepared baby food brand Gerber
  in their outlets in the metro cities in 2010.
  Even vegetable flavors have been launched in
  certain baby food products as mothers consider
  such variants to be more nutritious. Even the
  most renowned organic baby food manufacturers in
  the country cannot compete with Nestle which has
  an absolute monopoly over the Indian baby food
  market. This company is holding nearly four-fifth
  of the entire child nutrition market in India.
• The rapidly growing Indian baby food sectors
  success can be attributed to the fact that it has
  identified the target audience properly.
  Urbanization is leading to a greater demand for
  packaged baby food however growing concerns
  regarding child nutrition keep the quality aspect
  in check. India too is adopting organic baby food
  but with unfavorable legal situations, companies
  and retailers seem to benefit mostly in
  partnerships.

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• To know more, click on the link below
• https//www.kenresearch.com/consumer-products-and-
  retail/baby-care/baby-food-sector-india/152730-95.
  html
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