Portugal Baby Food Sector Market Research Report, Analysis, Opportunities, Economics and Technology, Leading Players, Applications, Revenue :Ken Research

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• Birthrates Controlling The Portugese Baby Food
  Sector Market Outlook Ken Research

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• According to the study, THE BABY FOOD SECTOR IN
  PORTUGAL, 2018, sales of all baby food products
  have recently noticed an increase after a stall
  in past years. Also, the hectic modern lifestyle
  has created a demand for convenience products.
  Portugal has the second lowest birth rate in
  Europe after Italy but the involvement of the
  economic landscape of the country cannot be
  denied. Several years of recession had made
  families postpone their decision to have babies
  but now the country has reported reduction in
  population by a smaller margin.
• Portugals baby food sector when reviewed
  presents quite a fluctuating trend. The
  birthrates in Europe had been declining for a
  long time even before the 2000s however, the
  situation changed a little when European
  governments welcomed immigrants and initiated
  cash benefits for young couples starting
  families. The situation seems to deteriorate once
  again and Portugal is among the countries bearing
  the brunt as its baby food consumption turns out
  to be lower when compared to that at the
  beginning of the decade. Additionally, increasing
  parental awareness about breastfeeding being
  superior not only in nutritional value but also
  in cost effectiveness has led to the hindrance in
  growth faced by the Portuguese baby food sector.

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• There still exists the section of working mothers
  that has actively opted for milk formula and this
  product is considered among the main growth
  drivers of this industry. Packaged or canned baby
  food such as baby rice and fruit is seen as a
  convenient substitute or supplement to homemade
  baby food.
• Baby meals account for more than one-third of the
  baby food market in Portugal. First-stage milks
  continue to account for the largest share in
  volume terms. Second-stage milks have seen a
  decrease in their share due to the decline in
  births although it remains the second largest
  segment. Special dietary formulae are the
  smallest segment accounting for one-tenth of the
  sales in 2017. Plastic containers of baby food
  are offered by giants such as Nestle. The Swiss
  company Nestle with its subsidiary Nestle
  Portugal continued to lead sales in 2017 having
  nearly half of the entire value share due to its
  operations in various branches of baby food.
  DANONE and Milupa are also significant players.

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• DANONE is famous for milk products and cereals.
  Milupa is a trustable company that has
  specialization in bottled milk formula such as
  Aptamil which is a highly renowned and widely
  used product. Mead Johnson Nutrition is an
  American company that has mainstream products
  such as Enfamil which are specialized products of
  milk formula for infants. The company is among
  the big players in Portugals baby food market.
  Despite intervention of many international
  players Nestle and DANONE are the two
  manufacturers that mainly control the supply of
  baby food in the country.
• The improving economic conditions faced by the
  country are expected to positively affect the
  birth rate of the country. Parents willingness
  to adopt nutritionally improved foods that are
  organic in nature is believed to boost value
  sales. However, the demand for baby cereals is
  expected to show no overall growth.

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• https//www.kenresearch.com/consumer-products-and-
  retail/baby-care/the-baby-food-sector-portugal/150
  268-95.html
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