How Augmented Reality is Being Implemented in The Real World

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How Augmented Reality is Being Implemented in The
Real World
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• With the launch of highly successful gaming app
  Pokémon GO, AR technology has opened up a new
  world of opportunities.
• AR technology is now going mainstream and used
  across diverse industries right from healthcare,
  public safety, oil and gas, tourism to education.

Education
Healthcare
Oil Gas
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How Does it Work?

• Augmented reality (AR) is a live direct or
  indirect view of a physical, real-world
  environment whose elements are augmented by
  computer-generated sensory input such as sound,
  video, graphics or GPS data.
• Augmented reality aims to bridge the gap between
  digital and physical worlds in a highly
  interactive manner with effective utilization of
  graphics, sounds, graphics, and haptic feedback.

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Real-World Examples of Augmented Reality (AR)
AR has proven to be very useful across several
industries when tied with location-based
technology. Investments in this market continue
to grow as several applications, which leverage
the power of AR, are now available across
different sectors.
Education
Healthcare
Advertising
Travel
Customer Service
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Education

• Augmented Reality can enhance the conventional
  format of teaching with high levels of
  interactivity.
• Students real-time learning environment can
  change with graphics, sound, and video
  superimposed.

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Healthcare
While augmented reality in healthcare is in its
initial stages, medical students and
practitioners can use imagery as a learning tool
and get related signs of any illness and diagnose
patients accordingly.
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Advertising

• Advertisers are looking to explore augmented
  reality as a part of marketing to attract
  customers and provide a superior experience to
  existing customers.
• The key to AR campaigns is providing customer
  engagement to improve bottom-line results.

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Travel Tourism

• It is really easy to walk through your favorite
  historic monuments such as Eiffel tower or the
  Taj Mahal right from the comfort of your house.
• Augmented reality makes it easy to have a virtual
  vacation according to your convenience, making it
  close to the real-life experience.

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Customer Service

• Augmented reality aims at taking customer
  experience to the next level.
• Augmented reality there is no longer the need to
  call up customer service. If you have trouble
  setting up your smart TV or assembling your
  furniture, the support team can access the camera
  and in real-time, overlay instructions through
  the camera.

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Retail / E-commerce Industry

• Augmented reality is all set to change the shape
  of retail and e-commerce. This revolutionary
  technology allows you to browse through a virtual
  catalog or virtual stores to avoid long and
  frustrating lines at the store.
• Augmented reality can allow customers to try out
  several different variations of product
  eliminating the need of having all styles and
  sizes on display/stock.

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Threats and Barriers to AR

1. Lack of public or social awareness of mobile AR.
2. Lack of profitability for enterprises.
3. Limitations in user experience.
4. Poor marketing and advertising compared to VR.
5. Budget limitations mostly among SME's.
6. Poor mobile internet connectivity in emerging
   markets.

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