Most Effective Marketing Strategy To Launch ICO in 2018 | Marketing Strategy

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Most Effective Marketing Strategy To Launch ICO
in 2018 Marketing Strategy.
The success and failure of an ICO project are
more often than not, in the PR and Marketing
strategy. To launch an ICO successfully, more
than your product, it is essential to have a
foolproof PR and marketing plan to market your
ICO project right from day one. At times, you
might change the perception or roadmap of the
ICO project, but you will never rise above the
bad publicity your ICO has gained in the initial
phase. Utilizing different marketing channels,
coming up- with out-of-the-box marketing
methodologies and adopting the latest
technologies and techniques in advertising marks
the success of an ICO Campaign. Remember, if
investors fail to notice the smoke, they will
never find out the intensity of flame hidden in
your idea, product or the ICO project. The right
use of conventional and non-conventional
marketing channels help you in taking your idea
to masses eventually building a pool of
interested investors.
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• A Killer Website and Creative
• Any decent ICO startup must have a decent website
  to show off their vision, their goals, and their
  plans. When you are launching an ICO, ensuring
  your website makes the first impression on the
  investors should be your primary goal. Remember,
  choosing a domain similar to your ICO name pays
  off well. In addition to that, ensure that you
  are following things listed or mentioned on the
  website
• PR and Media Outreach
• Once you are done with the website, it is time to
  market your ICO. Remember, Blockchain or ICO PR
  is entirely different from standard PR as that
  audience you will be targeting will be completely
  different. Therefore, your PR and media outreach
  needs to be adjusted accordingly. A winning PR
  and media optimization will not only help you in
  promoting your tokens, but will also help in
  targeting potential investors. Reaching out to
  proper media connection is important, but
  connecting to different cryptocurrency events,
  public speaking opportunities, thought
  leadership0 opportunities and much more must
  also be on your agenda.
• Community and Social Media Management
• Cryptocurrency communities and social media
  marketing are invaluable types of marketing your
  ICO to targeted people. Bitcoin communities and
  social media help an ICO startup to achieve
  organic growth and establish a brand recognition
  as more people like share, comment and engage
  with your social media posts.
• Targeted Paid Campaigns
• 2018 will make it harder to promote or market
  your ICO, especially in the paid marketing
  sphere. Due to the impending and in lace ban on
  paid ICO advertising on Google, Facebook and
  Twitter, marketers must sweat more to find out
  where and how they want to promote their ICO. Due
  to the ban and risks associated with the
  investment in the ICO, space makes use of PPC
  difficult but not impossible.

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5. Winning SEO Strategy A comprehensive SEO
strategy is the basic principle of ICO marketing
campaigns, but many ICO marketers overlook it due
to the focus on other ICO campaigns. An
intelligently planned on-page and off-page SEO
tactics help in offering a clear path right from
the start ensuring a long-term source of organic
traffic. Quality content generation and
well-researched link building plans are the
backbones of branding, SEO and online reputation
management of your ICO project. Here are few
things that will help you align your SEO
strategy. Conclusion ICO has rapidly become the
multi-billion dollar industry, predicting a
further growth in 2018. Many startups prefer ICO
to traditional funding models to raise funds.
With increasing competition in the ICO and crypto
sphere, you can witness a rise in regulations
and restrictions around ICO launch campaigns. If
you need your ICO project, your tokens to stand
out in the competition in front of the right
people in the right manner then you have to make
a first impression and a right impression. Let
us create your ICO marketing strategy and focus
on your startups??lead generation, email
marketing, search engine optimization,
bitcointalk.org listing, web design, social media
marketing and conversion rate optimization. Are
you interested to launch your own ICO with
tailored marketing solutions? Contact us for a
30 minute Free ICO Consultation
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