ICO Marketing

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ICO MARKETING
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CONTENTS

• WHAT IS AN INITIAL COIN OFFERING (ICO) ?
• MARKETING PILLARS
• MARKETING STRATEGY
• MARKETING PREREQUISITES
• BUILDING A COMMUNITY
• CONTENT MARKETING
• PROMOTION ON SOCIAl NETWORKS AND CRYPTOCURRENCY
  COMMUNITIES
• PAID CAMPAIGN MANAGEMENT
• EMAIL MARKETING
• PRESS RELEASES

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A project operator issues digital tokens or
coins to fund the project widely-used
cryptocurrency ( such as Bitcoin or Ether ) or
cash.
The project operator often sets out the business
of raised funds in a so-called white paper.
ICO are typically online fundraising activities
for blockchain technology related projects.
People are buying tokens ( i.e. investors ) can
be entitled to certain rights of the prospective
blockchain project
These new digital tokens may be made available to
trade in cryptocurrency trading platforms after
the initial offering to enable secondary market
transactions. These tokens are generally regarded
as new cryptocurrencies
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MARKETING STRATEGY

• The marketing strategy for your ICO should focus
  on three elements
• Introduce potential investors to your team
• Community Building
• Get out of the Building and meet potential
  investors

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MARKETING PREREQUISITES
Social media accounts
Whitepaper
A demo video
Website
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BUILDING A COMMUNITY
The success of ICO depends upon the size and
spirit of the community you build throughout the
ICO marketing process. A whitelisting campaign
can help you build a circle of members who are
interested in an ICO.
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CONTENT MARKETING
Strategic marketing approach focused on creating
and distributing valuable, relevant and
consistent content that attracts and retain a
clearly defined audience.
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PROMOTION ON SOCIAl NETWORKS
AND CRYPTOCURRENCY COMMUNITIES
Social networks and cryptocurrency communities
are invaluable to a successful ICO. How an ICO
project is presented will affect the level of
trust it has within the community and how much
value ot projects to potential investors.
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PAID CAMPAIGN MANAGEMENT
Running paid ICO ads is a significant way of
enhancing the visibility and raising awareness to
your ICO. Paying for the promotion of an ICO can
help you reach genuine and larger audience.
ICO
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Email marketing is another conventional marketing
technique which can help you reach a broader
audience and solidify a lasting relationship with
clients.
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PRESS RELEASE
Press Releases (PRs) should be written
professionally and should represent what your
project is all about. You need to have impressive
and valuable content for getting it published on
the top PR sites.
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WANT TO MARKET YOUR ICO ?
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