Important Call Tracking Metrics

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Important Call Tracking Metrics
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• You know that you need to record customer phone
  calls to gain valuable insight into the sales
  process, but which information is most important?
  At Call Sumo, we have found that the following
  data provides the most useful feedback to our
  clients

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Volume of phone calls

• Call Sumo Call Tracking Software enables you to
  track your incoming calls automatically based on
  perimeters you set.

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• Common call tracking times include hourly,
  daily, weekly, monthly, and annually. Another
  benefit is that your agents know before answering
  the call if its coming from a pay-per-click
  (PPC) advertising campaignor not. This makes it
  easier to determine your PPC advertising budget
  going forward.

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Length of calls

• A caller who asks a lot of questions about your
  product or service is much more likely to turn
  into a qualified lead than one who is off the
  call in 15 seconds.

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• Call Sumo makes it possible to pinpoint
  high-quality leads so you know which ads,
  campaigns, keywords, and landing pages produce
  the longest phone calls. We encourage clients to
  establish a minimum call length based on the
  companys typical sales process.

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The location and time of day of calls

• When you sign up for an enhanced campaign with
  AdWords, you can adjust your bids based on the
  location

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• and time of the call as well as the device where
  it originated. You can also spend more money for
  ads shown to people in a geographic area that has
  produced high sales in the past.

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Better insight into landing pages

• The purpose of a landing page is to get a
  visitor to fill out a form and have someone from
  your company contact him or her with more
  information.

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• When you dont have call tracking in place, its
  impossible to get a clear sense of your
  conversion rate. Since some customers prefer to
  make direct contact instead, you need a program
  that lets you know which landing pages produced
  the most calls and which of those eventually
  turned into conversions.

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No other call metric matters as much as
conversions

• After all, thats why youre in business.
  Whether a prospect becomes an immediate customer
  or it takes several months to bring him or her on
  board,

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• its important to trace it back to the first
  phone call to determine your PPC cost. This also
  provides a clear understanding of your sales
  cycle. Lastly, Call Sumo allows you to compare
  conversion rates from phone calls to conversion
  rates from Internet leads to see which is serving
  your organization most effectively.