5 Important Tips to Get Quality Leads

1
5 Important Tips to Get Quality Leads

• March 2018

2
5 Important Tips to Get Quality Leads
1 Create Quality Content That Makes a
Statement Content is king and one of the most
important tools in your lead generation arsenal.
Content is also what will draw your audience in
and what convinces them to give you their
information. Because of this, you need content
that not only resonates with your audience, but
also makes a statement.
2018 AUMCORE. PRIVILEGED AND CONFIDENTIAL.
3
5 Important Tips to Get Quality Leads
2 Make It Easy For Mobile Users to Give You
Their Information We live in a mobile-first
world. If you havent caught on yet, this means
that you need to capitalize on this by making
your audiences interactions with your brand on
mobile as seamless as possible. For example, you
need a responsive site that resizes content for
screens of all sizes, otherwise youll face the
possibility of a high bounce rate and low/poor
quality leads.
2018 AUMCORE. PRIVILEGED AND CONFIDENTIAL.
4
5 Important Tips to Get Quality Leads
3 Optimize Your Website In the digital age we
live in, youll most likely be collecting leads
through your website, which means that you need
to optimize everything on your site. For
starters, you need to focus on SEO so that more
people find you online this means link building,
publishing content, getting a social presence,
and so on. You also need to pay attention to your
layout and site navigation to make sure that all
your visitors have a good time if they land on
your site.
2018 AUMCORE. PRIVILEGED AND CONFIDENTIAL.
5
5 Important Tips to Get Quality Leads
4 Use the Power of Social Media Social media is
a must for lead generation because practically
your whole audience will be on a social platform.
Depending on which social site youre focusing
on, you can use their lead generation features to
make your life easier. LinkedIn, for example, has
Lead Gen Forms that allow you to capture quality
leads straight from the platform, and Facebook
has Facebook Lead Ads that make forms simple for
people and more valuable for businesses.
2018 AUMCORE. PRIVILEGED AND CONFIDENTIAL.
6
5 Important Tips to Get Quality Leads

• 5 Create the Perfect Email
• Finally, you cant go wrong with an email
  generation campaign, especially with tailor-made
  content thats personalized for every recipient.
  For emails, pay close attention to the subject
  and opening line, as they determine whether or
  not your email will even be opened. Dont forget
  to also test absolutely everything until its all
  perfect. To make things easier for you, ensure
  that
• Everything is clickable
• All links take your audience to their correct
  landing page
• All content is displayed properly this includes
  photos and videos
• There are no spelling or grammar mistakes
• You dont sound too promotional or spammy

2018 AUMCORE. PRIVILEGED AND CONFIDENTIAL.
7
_at_Aumcore
Connect with us on Social Media and start sharing
your ideas!
LinkedIn Facebook Twitter
Vimeo Instagram
Blog Contact
Email
215 Park Ave S. Suite 1802 New York, NY
10003 [phone]
2018 AUMCORE. PRIVILEGED AND CONFIDENTIAL.
8
2018 AUMCORE. ALL RIGHTS RESERVED. The content
of this presentation is proprietary and
confidential. Content contains concepts and work
performed for multiple Brands (including
confidential client names) and is not to be
shared or disclosed without prior authorization.