3 Ways to get More Local Customers through Mobile Marketing

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3 WAYS TO GET
MORE LOCAL CUSTOMERS
THROUGH MOBILE MARKETING
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WHAT IS MOBILE MARKETING?
Marketing designed for delivery to cell phones,
smart phones and other handheld devices.
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WHY YOU NEED IT?
70 of mobile searches lead to online action
within an hour. http//www.mediative.com/mobile-st
ats-for-2015/
40 of cell phone owners use a social networking
site on their phone http//www.pewinternet.org/fa
ct-sheets/social-networking-fact-sheet/
A survey found that 85 of adults are internet
users and 67 are smartphone users
http//www.pewinternet.org/2015/08/19/mobile-mess
aging-and-social-media-2015/
1.4 billion smartphones are expected to be sold
in 2016 alone http//www.statista.com/statistics/
263441/global-smartphone-shipments-forecast/
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WHY FOCUS ON LOCAL CUSTOMERS?
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Social networks help easily spread the word about
your business if you target a locality
Real-time communication with your customers
giving your business a fresh look
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Getting involved in the local scene gives your
business better visibility
Google and other search engines give searchers
local-specific results
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HERE ARE THREE WAYS TO GET MORE LOCAL
CUSTOMERS THROUGH MOBILE MARKETING
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1. Get Locally Listed
About 67 of photos posted to the internet have
an associated location 96 of Google searches
include a specific location
http//emarketingblogger.com/2014/04/27/top-10-loc
al-search-ranking-factors/
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LOCATION-BASED SERVICES THAT MATTER
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PUBLISH CROWD-SOURCED REVIEWS ABOUT LOCAL
BUSINESSES UNIQUE MONTHLY VISITORS 142 MILLION
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PROVIDES RECOMMENDATIONS OF THE PLACES TO GO
AROUND A USER'S CURRENT LOCATION 60 MILLION
REGISTERED USERS AND MORE THAN 50 MILLION MONTHLY
ACTIVE USERS
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PROVIDE REVIEWS OF TRAVEL-RELATED CONTENT 350
MILLION UNIQUE MONTHLY VISITORS
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FEATURES RESTAURANT INFORMATION SUCH AS
SCANNEDMENUS AND PHOTOS AS WELL AS USER REVIEWS
AND RATINGS IN THE THIRD QUARTER OF 2014, ZOMATO
HAD 35 MILLION UNIQUE VISITORS MONTHLY
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SHOPPING APP FOR SMARTPHONES AND TABLETS THAT
OFFERS CUSTOMERS REWARDS FOR WALKING INTO
STORES SHOPKICK'S USERS VIEWED MORE THAN 1
BILLION PRODUCTS IN THE APP WITHIN THREE MONTHS
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2. Ask For Online Reviews
88 Of Consumers Trust Online Reviews As Much As
Personal Recommendations
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A bad review can deter as much as 22 of new
customers that are considering making a purchase
with a business.
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When something has already received reviews
online it encourages other visitors to leave
their own feedback
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Of Consumers Trust Online Reviews As Much As
Personal Recommendations
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Businesses risk losing as many as 22 of
customers when just one negative article is found
by users considering buying their product
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72 of consumers say that positive reviews make
them trust a local business more
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72 of consumers will take action after reading a
positive review
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Sources http//searchengineland.com/88-consumers
-trust-online-reviews-much-personal-recommendation
s-195803 https//moz.com/blog/new-data-reveals-67
-of-consumers-are-influenced-by-online-reviews ht
tps//www.brightlocal.com/2014/08/14/5-visual-stat
s-power-of-online-reviews/
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3 INVEST
WHY INVEST ON A MOBILE APP?
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In 2015 mobile ad spending accounts for 49 of
digital ad spending
Mobile digital media time in the US is now
significantly higher at 51 compared to desktop
(42)
In 2015 mobile ad spending accounts for 49 of
digital ad spending
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In 2015 mobile ad spending accounts for 49 of
digital ad spending
65 of US smartphone users check their phones
within 15 minutes of rising. 64 check their
phones within 15 minutes of going to bed
Nearly two-thirds of Americans own a smartphone
and 19 of Americans rely on a smartphone for
accessing online services and for staying
connected.
Mobile app store revenues worldwide are projected
to grow to US 76.5 billion in 2017 according to
Statista.
64 of decision-makers read their e-mail via
mobile devices
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In 2015 mobile ad spending accounts for 49 of
digital ad spending
44 of consumers say that they would like brands
to deliver deals and coupons to their mobile
devices.
Mobile commerce will account for 24.4 of overall
ecommerce revenues by the end of 2017.
78 of smartphone users access a retail site via
a mobile app.
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Sources http//www.smartinsights.com/mobile-mark
eting/mobile-marketing-analytics/mobile-marketing-
statistics/ http//www.cmocouncil.org/facts-stats
-categories.php?categorymobile-marketing
BROUGHT TO YOU BY www.digitalmarketersmag.com