3 Common Email Marketing Mistakes to Avoid

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3 Common Email Marketing Mistakes to Avoid
By Contriverz
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• Email marketing does a great job in terms of ROI
  if it is properly executed. Whether you are a
  beginner or a Search Engine Optimisation Expert,
  there is always something new to learn.
  Therefore, to make sure that your every email
  marketing campaign will perform well, you should
  avoid the next three simple mistakes.
• Trusting only on A/B Test
• Not Paying Attention to Soft Hard Bounce
• Non-Interactive Subject Line
• Heres how to work on these
  points

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Trusting only on A/B Test

1. First of all, do understand your customer
   behavior properly. Dont just rely on A/B Testing
   for a better email campaign.
2. Use a large data set if you really want to see a
   big change in your conversion rate.
3. Keep an eye on the open and click rates of your
   data.

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Soft and Hard Bounce Rate

1. Not every email id is 100 valid so there will be
   chances of getting higher soft and hard bounce
   rates.
2. Soft Bounce - A temporary problem with email
   deliverability that can be due to an unavailable
   server or full inbox.
3. Hard Bounce - A permanent failure to deliver an
   email, usually as a result of the email address
   being non-existent, invalid, or blocked.

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Continued

1. If there is a hard bounce rate then either email
   service provider or the marketing automation
   system takes care of this issue.
2. For soft bounce rates, you need to create an
   automated campaign that will remove all invalid
   email addresses from your entire mailing list.
3. Lower the soft bounce and hard bounce rate,
   higher will be open rates for any email campaign.

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Non-Interactive Subject Line

1. Subject-line gives users a reason to open the
   email. Hence, try to make it personal.
2. Ensure that the subject lines of your email
   campaigns are always Mobile-Friendly.
3. Either ask a question or use numbers to represent
   your email. Dont over advertise via your
   subject-line.
4. Do follow the character limit rule while writing
   the heading for your email.

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Conclusion
Dont just send out your emails to the entire
list. Think before you broadcast it. Decide
whether you want to send the email to all or you
need to do segmentation of the list.