Difference between public relations and advertising ppt

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Difference Between The Advertiser And The PR
Executive

• The two promotional tools used by businesses all
  over the world, including restaurants, are good
  advertising and effective Public Relations.
  Although you are looking and would like to
  publicize your restaurant and popularize it as
  much as you can, keep in mind that the medium of
  promotion that you utilize has a significant
  effect on the success of your promotion.
• Though both these tools are used to help you
  increase the volume of consumers in a restaurant,
  you still may be confused about which tool suits
  you better. Restaurant marketing is essential to
  ensure the smooth functioning of your restaurant.
  But let me help and point out the difference
  between restaurant advertising and restaurant
  public relations.

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• Public Relations is subtle whereas Advertising is
  direct. In restaurant advertising you usually pay
  an individual or a firm to market your produce
  here your restaurant to consumers. The goal of
  advertising is to garner attention to the
  services and products that you offer. Whereas on
  the other end of the spectrum, PR, is much more
  subtle, and makes use of an external source that
  you trust to promote your products and services
  to current and
• future clients.
• Public Relations is convincing, Advertising is
  obtrusive. Restaurant PR works towards
  constructing a positive image about your
  restaurant which in turn helps to convince your
  target audience and converts them into your
  customer base. Advertising utilizes a more
  insistent marketing strategy to garner a reaction
  from the target audience. As a restaurateur, you
  are first required to know what kind of objective
  youre looking to achieve and how you want to
  influence your consumer. This will help you pick
  the mode of communication that best suits your
  restaurant.

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• Restaurant PR ensures reliability whereas
  Restaurant advertising creates doubt. While
  customers read articles, reviews, or blog about
  your restaurant, or watch it being covered in the
  news on the TV or radio they are sure that it is
  reliable and credible as this information is
  provided to them by an impartial third-party. On
  the other hand, with you advertising your
  restaurant, the consumer is conscious of the fact
  that the information that they are being
  presented with is provided by the restaurant, and
  as a result more likely to be suspicious of the
  message that they are receiving.
• Public Relations usually work out cheaper than
  advertising. Free publicity for your restaurant
  is always welcomed, though it doesnt happen
  quite that often. Restaurant public relations is
  often more cost effective and is often used by
  restaurateurs who are unable to afford direct
  advertising. Now since that fact has been
  established, although advertising is more costly,
  it makes sure the message of your restaurant
  reaches a more specific / targeted audience base,
  while PR covers a larger, more general audience
  and doesnt focus on a particular demographic.

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• Public Relations helps build trust whereas
  Advertising brings exposure. A restaurateur wants
  to create a sense of trust among his current and
  potential customers. This is possible with the
  aid of public relations. On the other hand
  advertising usually aims to create more exposure
  that is crucial for restaurants as well.
• The knowledge of the difference between
  Restaurant advertising and Restaurant public
  relations will help with successful restaurant
  marketing.
• Ribbon-Me is a restaurant management and
  consulting company based in Dubai and aim to
  offer turnkey hospitality services to their
  customers. Their well skilled team has over 15
  years of hands-on global experience and they have
  successfully delivered and continue to provide a
  comprehensive range of services to corporate and
  individual clients across the Middle East.

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• Ribbon,
• Office 1205, Burlington Tower
• Al Abraj St, Business Bay
• P.O.Box 6651, Dubai, UAE
• Tel [phone]
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