Promote Your Business With Mobile Internet Marketing?

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Promote Your Business With Mobile Internet
Marketing?
http//webcanny.co.nz/promote-business-mobile-inte
rnet-marketing/
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Mobile internet marketing, which also includes
App marketing, can help you drive engagement to
your brand, grow your customer database and get
more sales.
established fact that more than 50 of web
visitors browse through mobile devices. In
fact, Amazon.com has recently released stats that
showed that 60 of the users did their purchasing
in the recent holiday season over the mobile.
That amounted to around 1 Billion in sales for
Target.com. A strong mobile marketing strategy
is a must. According to target.com, it was
reported that more than 60 of its traffic from
November to December 2015 came through mobile
devices.
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In order to benefit as a business owner from your
mobile internet marketing strategy, here are a
few tips for having a mobile friendly website
1.Have the right set of keywords Keep the
keywords phrases to a minimum of 3 words, dont
go beyond that. Also, make sure that you make use
of local terms along with the keywords. That way,
you will be more visible in local
searches. 2.Provide contact information If your
business has a physical office, then provide the
exact address and location details. Make sure
that you include a map. This will enable your
customer to find you locate you more easily. If
you need to register on Google maps, go ahead and
do so. 3.Incorporate the offers on-site Once you
have a campaign running, you also need to have
offers incorporated onto your mobile site. Along
with the offers, also, place an opt-in form for
users to register and receive future promotional
offers.
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4.Be device friendly Make sure that your mobile
website is compatible with all devices. Update
your code, in case, a new device comes along, so
that users of this new device dont miss out on
any of your offers. 5.Location-based mobile
internet marketing strategy According to stats,
shopping takes place within a 15 km radius of a
consumers residence.  Hyper-localized or
location-based mobile advertising, uses data
analytic tools and IP geo-location technology to
influence social data insights and location data.
Make sure that you use this new technology to
target people based on their current
geographical location.
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SMS Mobile Marketing There is a myth that SMS
mobile marketing is full of rules and regulations
and there are a lot of cases pending in the
courts where people have these businesses
cornered. The fact is that SMS marketing is
like any other channel like social media and
email, where certain rules and regulations
(classified under common sense category) do
apply! A few SMS tips

• Your SMS campaign has two parts (a) keyword and
  (b) short code
• It also includes a call to action
• Add incentives as part of your message (20 off
  or 50 OFF)
• Make sure you have an opt-in message first so
  that only willing customers will be part of your
  list.
• As your campaign goes along, analyse how it is
  going. Also, have a consistency about your
  campaign and dont stop all of a sudden.
• You may thus, send them relevant offers if they
  are presently very close to your location using
  hyper-localized SMS mobile marketing.

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• Using Whats App and We-chat
• You may also use popular chat applications as
  part of your marketing campaign
• If you are targeting Chinese, then get your
  advertisement on WeChat
• If you are targeting India or Singapore, you need
  to know that WhatsApp is a very popular means of
  keeping in touch
• You may use such popular Apps as marketing
  platforms and run some popular contests to
  encourage people to share these contest pictures
  across their contacts in their network.
• Thus you can have the vast expanse of the mobile
  world at your disposal, and make the best of it
  using a proper mobile strategy, and incorporating
  the above-mentioned tips.

When and where do we reach these mobile users
with our ads or online campaigns? According to
stats over 90 of these users have the mobiles
with them 247. That means they can be reached
anytime with our ads and online marketing
campaigns.
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Customer Service Most of the online products
involve shipping, handling, and door delivery
thus, the consumers need you to be there when
they have clarifications or complaints. There is
no space for a mobile dead air. The services
must be managed efficiently and appropriate
communication channels must be kept open, all the
time!
There are so many innovative ways to do mobile
marketing and so much literature written about
it, that most people really dont know where to
begin. Here are a few more ideas
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Discovering new mobile habits For e.g., taking
a Selfie is a popular hobby, it can be
exploited to serve your business ends. Photo
contests can be held, where people click selfies
with your products and stand to win
goodies. Selfie Campaign called
KissForPeace Axe Deodorant capitalised on this
selfie craze on Valentines day in 2014. Going
with their tagline, Make love, not war, they
asked couples to take selfies of them kissing
each other, in order to support their cause for
peace. This generated 10,000 tweets on Twitter
and 8,000 on Instagram. The company also
cross-promoted this contest on other media like
TV and even the Billboards in Times Square.
The IKEA way IKEA has recently come up with a
mobile Application (App) , where you can take
pictures of your home, and then place the desired
furniture (from the 3D IKEA catalogue) in that
space and see how it looks. Now this can
automatically attract lots of signups and
downloads, product awareness as well as sales.
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• Mobile App marketing develop an innovative App
• You may plan your mobile app marketing strategy
  along those lines. For E.g., if you modify cars,
  then you can have a similar application which can
  do the below tasks.
• Users will be able to select their car model from
  the 3D library display in the app.
• They can choose to colour the car according to
  their choice
• They can add a spoiler, bumper, halogen lights,
  and other accessories, carpets, seat covers etc,
  and see how their car looks like thanks to the
  Apps realistic 3D simulation capability.

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• Having an app marketing strategy results in the
  below advantages
• You will be visible to your prospective customers
  all the time.
• It is a direct marketing channel, where your
  services and products can be got at the touch of
  a button.
• You can also be sending updates and offers
  directly to customers.
• More the app gets downloaded, more is your
  customer database it is as simple as that!
• If all these ideas are confusing and still you
  dont know where to start, then look around to
  find a success story and take-off from that
  point. Success in the world of internet mobile
  marketing is just a matter of spotting the
  opportunity when it comes along and making the
  most of it before your competitors do.

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Contact Us
Registered Offices WebCanny Limited Cnr of Byron
and Browning Streets Napier 4110 Hawkes Bay New
Zealand Phone [phone] Fax 06 835
5115 E-mail info_at_webcanny.co.nz
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