6 Essential Tips To Build A Landing Page That Converts - Jain Technosoft

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It is a fact that every landing page is unique
and has its own requirements related to the
business, products/services, customers, and lots
more. Every brand needs to display different
elements on its landing page to attract,
interest, and engage its customers by providing
value to them. In spite of this, there are
certain elements that almost every landing page
must feature to provide an ultimate user
experience. Hire professional web development
services in India to help you or incorporate the
following essentials into your landing page to
make it a perfect one, no matter what industry
you belong to, or who you serve.
Heading Your H1 tag or heading is the most
important piece on your landing page that can
attract a user. Therefore, you must have a
heading that immediately captures the attention
of the users with its witty, keyword-included,
and information-rich text. Your heading is the
first thing that a user will see and will
determine whether he would like to go further
through the page or not. Therefore, you must be
able to summarize in your heading what your
page/product/service is about very cleverly in
not more than 6 to 7 words, in a way that can
interest the users to go deeper into the content.
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Solutions People want to purchase your
products/services as a solution to some of their
issue. For example, a person who is obese would
want to try out slimming pills the problem here
being obesity. Or, someone looking for pest
control is facing a problem of termites, bed
bugs, wood pest, garden pest, etc. You must take
up this opportunity to remind the users that your
products/services are practical solutions to
their problems. Use a language that invokes
thoughts of pleasure and happiness and restores
emotions to a level at which users are bound to
purchase from you. Visual content Apart from
amazing text, you need to have appropriate and
relevant visual content too, because not
everyone prefers reading through text. In this
age when the attention time span is so short,
you want to attract the users in only a few
seconds, and the best way is by bringing
something highly attractive to their eyes and
there can be nothing better than some visual
content like animations, videos, images, and
infographics. However, make sure that the visual
content you provide demonstrates the
action/purpose of your product/service, and that
they also prompt users to continue down the
landing page. Contact information Providing
your contact information not only helps users get
in touch with you, but also assure them that you
hold a business in a genuine location with a
genuine phone number. After all, you must be
easy to find if you want more customers coming up
to you. Include your phone number, address,
email address, and also directions to your space
if possible. Testimonials People are always
looking for reviews and testimonials to judge a
brands quality and attribute. Even if you
provide the best content, solutions, and great
merchandise, users may still doubt you. This is
where you will need backing of satisfied
customers to convince others that they have
nothing to worry about. Provide testimonials in
the form of text, images, or videos but
remember to provide real insight from actual
customers, and not fake ones. Information Your
landing page is the fact of your website
therefore you must make use of it to the fullest.
Once the customer decides to scroll down on your
landing page, it means that he is interested
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in your brand or what you are offering. Take up
this opportunity to help build up a better
understanding of your products/services in the
minds of the users. Offer facts about your
products/services, and highlight their unique
functions and benefits. For more details,
please visit Jain Technosoft