How to Increase Ecommerce Sales with Instagram

1
How to Increase Ecommerce Sales with Instagram ?
2
Social media has now become a powerful tool for
marketing your business. It is the best possible
option if you want to reach out a large number of
audiences, improve the customer engagement and
boost your sales. It should be one of your
marketing strategies to use social media to grab
your potential clients. And among these media,
Instagram is one suitable platform to market your
business and increase ecommerce sales. 

• Started in the year 2010, Instagram has now grown
  to a well-connected social network

• Around 700 million monthly users till April 2017

• The statement that 62 of Instagram users follow
  a brand on Instagram just because they like it.

3
(No Transcript)
4
1. HIGH PICTURE QUALITY
As Instagram is majorly involved with
pictures, it is very important that you post them
with utmost attention. Posting relevant and good
quality pictures, without faking them will
definitely drive the attention of the audience
towards your products. The image size and image
caption are also to be taken care of while
posting them. 

• Recommended size of the images is 1080 x 1080
  pixels thumbnail of the picture should be 161 x
  161 pixels

5
2. RESPOND TO THE USER COMMENTS
Interaction with the users is also a recommended.
By doing so, you make the customers believe that
you are a brand that doesnt look only for
profits but you actually care about individual
customer satisfaction. It might be a compliment
for which you would thank the user, or it might
be a small query about the availability of
product which you will be answering though you
dont have to respond to each and every comment.

• Liking the comments would also suffice in some
  cases

• This would help in improving the brand loyalty of
  the customer.

6
3. USE HASHTAGS TO INCREASE YOUR DISCOVERABILITY

• The usage of more number of hashtags might give a
  cluttered look to your posts that might not
  appeal your followers.

• The hashtag concept also helps you in reaching
  out your target audience.

• Share your Instagram posts to Facebook, the
  hashtags also get copied thus making it suitable
  for the audience to find your product through
  Facebooks graph search.

• Thus, appropriate hashtag usage is necessary to
  get better results.

7
4. POST USER-GENERATED CONTENT

• Including user-generated content brings out more
  interest among the users as they get to know
  about the product not from a seller point of
  view, but from a customer (who already bought the
  product) point of view.

• Referral marketing is yet another productive way
  of improving e-commerce sales. 

• Encourage your product buyers to review the
  product and post the same on their accounts.

• Seek their permission to share their post on your
  account, by doing so you are inspiring other
  users to have a look at your products and make a
  decision to buy. 

8
5. CONTESTS AND GIVE-AWAY ALERTS

• Contests and giveaways also can help increase the
  conversions.

• Offering discounts on your products and giving
  away free products by running campaigns would
  help increase the customer engagement.

• See that you run such contests after you make
  relevant posts about them and make the customers
  aware of them. 

• It is better to associate the contest with a
  hashtag.

9
6. INFLUENCER MARKETING
10
7. POST AT THE PERFECT TIME
There might not be an exact time when you have to
post on Instagram, but various studies say that
Friday, Saturday and Sunday are the days which
experience more user engagement. While this may
or may not work for your business, but try
practising this for few days and check out the
results. If this works, you may thank me later!
These are the best strategies of how to increase
eCommerce sales? Instagram eCommerce
strategy can give better results if the above
practices are followed.
11
(No Transcript)