Importance of UGC And How To use it to Increase Store Sales

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Importance Of User-Generated Content
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Introduction

• User-generated content (UGC) is any contenttext,
  videos, images, reviews, etc. created by people,
  rather than brands. More specifically for
  eCommerce stores, user-generated content is
  images of the brands products shared by their
  customers. These days the most popular format of
  UGC is an Instagram image but the format can be
  text, tweets, videos or sound files too.
• For many brands, Instagram is the primary
  platform for UGC. Users create and share posts
  featuring your brand, exposing your products and
  services to their audience. Better yet, you can
  share that content with your own audience,
  boosting your credibility in the process.

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Importance of User-Generated Content

1. Brand engagement 2. Credibility 3.
Authenticity 4. Increased sales 5. Better email
click through rates
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Ways to Enable User-Generated Content to Increase
Shopify Sales
1. Add these images to your lookbooks Lookbooks
are a great way to show shoppers how to use your
products and place your products in an attractive
way without pushing them to buy. Add your
user-generated images within a lookbook and
create a shoppable gallery where shoppers can
visualize your products in use and allow them to
shop better. The Lookbook app allows you to set
up customized lookbooks with using gallery
layouts that suit your preferences. Whether you
want to display them in a slideshow or like
Instagram, your lookbook can be customized to the
most minute details.
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2. Embed your Instagram feed using Instapics Your
Instagram feed serves as social proof to new
visitors who land on your storefront. Seeing your
feed, store visitors will be more likely to see
your brand as credible and theyll feel less
hesitant to shop from you Using Instapics, you
can embed your Instagram feed to your store and
customize your feed to make it look consistent
with your Shopify store design. With this Shopify
app, your embedded Instagram feed automatically
updates with the newest posts youve shared to
your profile.
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3. Use Shopify Photo Reviews App to Display Photo
reviews on relevant product pages Once youve
collected photo reviews from shoppers, you can
display them using your review app. Since these
user-generated images are placed on product
pages, shoppers can easily take a look at them
and understand how other shoppers (just like
them) use the product and what they think of
it. The Photo Reviews and Testimonials app lets
you customize your stores review section to
match your Shopify stores design. Once youve
collected photo reviews, you can display them on
the relevant product page and give store visitors
visually-rich information about your products.
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• 4. Share your UGC on Instagram
• When sharing user-generated content on Instagram,
  keep these tips in mind
• Mention the customer who shared the image and
  give them some love.
• Add a unique hashtag to tie all your
  user-generated images together.
• Add a specific filter through editing apps like
  Snapseed to make your images look consistent next
  to each other.
• Tag the product used by the customer within the
  image so that new viewers can easily click on the
  tag and be taken to the product page.
• You can install the Instagram app on your Shopify
  App Store to enable product tagging and display a
  Shop tab on your Instagram profile.

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• 5 .Sharing UGC on Pinterest
• Pinterest is a shopper-friendly platform,
  allowing consumers to view products and shop them
  directly. Many stores use the platform to acquire
  new audiences and gain organic traffic.
• Here are some ideas for sharing UGC on Pinterest
• Create specific pinboards for hashtag-driven
  user-generated images.
• Show how a limited edition or bestselling product
  is used in different ways to highlight and
  promote that specific item.
• Create a pinboard to create inspiration for
  specific situations. For instance, if youre a
  fashion brand, you can pin UGC for how customers
  wear your products when working from home. Or, if
  youre a furniture brand, you can show how
  customers arrange their living room using your
  products.

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User-generated content is one of the best tactics
that Shopify stores can set up to grow their
traction organically. Many top eCommerce stores
are enabling UGC to provide a unique and
enjoyable browsing experience on their store. One
of the best uses of user-generated content on a
Shopify store is by curating a lookbook.
Install The Lookbook app to set up a lookbook
on your Shopify store and use user-generated
content to increase Shopify sales.
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