Indian Ceramics and Vitrified Tiles Market Demand Driven by Increased Penetration in Tier2 and Tier 3 cities and Launch of More Durable and Low Priced Tiles: Ken Research

1
Indian Ceramics and Vitrified Tiles Market Demand
Driven by Increased Penetration in Tier2 and Tier
3 cities and Launch of More Durable and Low
Priced Tiles Ken Research
2

• Launch of specialized tiles based on area of
  application, competitive pricing and rise in
  demand for commercial and residential real-estate
  is expected to drive the demand in future.
• India is the 3rd largest in terms of production
  and consumption of tiles in the world. Increase
  in demand for the tiles is on account of an
  increase in the number of new households which
  comprise the largest portion of the tile demand
  in India. The easier credit accessibility and tax
  benefits for getting housing loans result for
  increase in the number of new households in
  India.

3
Another important reason for the growth of the
Tile industry in India was the rise of
urbanization in India for the urge of better
lifestyle and job opportunities. Moreover, the
shift in Indian consumer preferences to demand
for large size better looking tiles due to easy
availability and affordability of tiles has also
boomed the India Tiles Market. The government has
also played a major role in the mushrooming
demand for tiles by initiating policies aimed at
achieving growth in urban and rural sectors in
terms of infrastructural growth. The immense
competition in the tiles market has raised the
company spends on the advertisement and promotion
of their products that aid in creating a brand
awareness of the new innovational tiles in the
market. The urge for the rise in standard of
living and modernization implied the introduction
of tiles in the Indian market. India tiles market
grew at a positive CAGR during period
FY'2012-2017.
4

• The report titled India Tile Market By Type
  (Wall, Floor, and Roof), By Region (North, South,
  East and West), By Material (Ceramic, Vitrified
  and Other) and By Organized and Unorganized -
  Outlook to 2022 by Ken Research suggested that
  market for India Tile Market will be driven by
  competitive pricing and better penetration in
  tier2 and tier 3 cities. Major manufacturers
  including Kajaria, Somany, Nitco, HR Johnson and
  other large regional companies will continue
  their dominance in the market. Investment in real
  estate projects will create positive momentum in
  the tiles industry in the country.
• The report suggested that all major companies are
  expanding their production capacity by expanding
  existing facilities or through acquisitions and
  joint ventures. This is a good indicator for
  future demand. Wall tiles are expected to find
  increased use in kitchens and washrooms where
  walls need protection from continuous exposure to
  wet and moist surrounding as paints and wall
  paper cannot be

5
used as suitable substitute. These tiles are
expected to generate revenue of over INR 119
billion by FY2022 registering rise in demand and
revenue. Key Topics Covered in the
Report Innovations Tile Design India India
Wooden Flooring Market Tile Manufacturing Hub in
India India Floor Tiles Industry Overview Glazed
Tiles Market Production Capacity Tile
Manufacturers Tile Export from India India
Vitrified Tiles Market Ceramic Tiles Growth
India India Tile Industry Growth Drivers Tiles
Market
6
Margin in Tile Business India Major Tile
Producers in India India Ceramic Tile
Market Vitrified Tile Market in India Trends in
Tile Industry Tile Market Size Forecast Production
Tiles in India Ceramic Tiles Industry in
India Somany Tiles Market Share India For more
information on the research report, refer to
below link https//www.kenresearch.com/manufactur
ing-and-construction/construction-materials/india-
floor-wall-roof-tile-market/142318-97.html
7
Related Reports by Ken Research https//www.kenres
earch.com/manufacturing-and-construction/construct
ion-materials/indonesia-floor-wall-roof-tiles-mark
et/141305-97.html https//www.kenresearch.com/man
ufacturing-and-construction/real-estate/uae-soft-h
ard-facility-management-market/126973-97.html Con
tact Ken Research Ankur Gupta, Head Marketing
Communications sales_at_kenresearch.com 91-124-423
0204
8
(No Transcript)