DEVRY MKTG 522 Week 4 DQ 1 Pricing Strategies

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DEVRY MKTG 522 Week 4 DQ 1 Pricing Strategies

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• As part of the Marketing Mix, PRICE, P, is
  important to the marketer. Yet when we look at
  price, it is more than just a dollar figure. What
  does price represent to the consumer? What does
  price represent to the marketer?
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