DEVRY MKTG 522 Week 2 DQ 2 Target Market Selection

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DEVRY MKTG 522 Week 2 DQ 2 Target Market
Selection

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• What are some of the challenges faced by
  marketers as they attempt to define their target
  markets? How necessary is it to fine-tune your
  Marketing Plan so that your target market is
  clearly defined and measurable? Why is extensive
  research necessary for an accurate definition of
  a target market?
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