IS YOUR WEBSITE SPEED HURTING YOUR SEARCH ENGINE OPTIMIZATION? - PowerPoint PPT Presentation

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IS YOUR WEBSITE SPEED HURTING YOUR SEARCH ENGINE OPTIMIZATION?

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You’ve been there right? You’ve typed in the URL you want to go to… you’ve clicked the link… the screen turns white and you wait. One… two… three… four… finally the website appears, but you were just about to click on to another destination. Your website’s load time can have a very significant impact on your website traffic, your bounce rate (the number of people who “bounce” to another site before engaging with yours), and your conversions. Let’s face it, people are impatient when they are browsing the web, and if your website is slow, they will move on to one that isn’t. If you are using your website with the focus being to sell something or to generate conversions, it is critical that your website is finely tuned. Check out these statistics from the the Wired Magazine Blog. – PowerPoint PPT presentation

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Title: IS YOUR WEBSITE SPEED HURTING YOUR SEARCH ENGINE OPTIMIZATION?


1
IS YOUR WEBSITE SPEED HURTING YOUR SEARCH ENGINE
OPTIMIZATION?
2
  • Youve been there right? Youve typed in the URL
    you want to go to youve clicked the link the
    screen turns white and you wait. One two three
    four finally the website appears, but you were
    just about to click on to another destination.
    Your websites load time can have a very
    significant impact on your website traffic, your
    bounce rate (the number of people who bounce to
    another site before engaging with yours), and
    your conversions. Lets face it, people are
    impatient when they are browsing the web, and if
    your website is slow, they will move on to one
    that isnt. If you are using your website with
    the focus being to sell something or to generate
    conversions, it is critical that your website is
    finely tuned. Check out these statistics from the
    the Wired Magazine Blog.

3
  • 47 of consumers expect a web page to load in 2
    seconds or less.
  • 40 abandon websites that take more than 3
    seconds to load.
  • 79 of shoppers who are a dissatisfied with
    website performance are less likely to buy from
    same site again.
  • 52 of online shoppers state that quick page
    loading is important to their site loyalty.
  • As little as 1 second of delay decreases customer
    satisfaction by about 16 every second counts
  • 44 of online shoppers will tell their friends
    about a bad experience online..

4
  • You should also consider that Google has stated
    on more than one occasion that the speed of a
    website has an impact on search engine rankings
    (spoiler alert slow websites rank lower than
    fast websites). This can impact both your organic
    search engine rankings and also your
    pay-per-click Google AdWords campaigns if your
    business or organization is running those.
    Interested in checking your websites speed? Its
    easy to do just visit Google Metrics or Pingdom
    tools for a quick and easy test of your websites
    current speed.

5
  • New Frame Creative is a full service website
    design / development and digital marketing agency
    in Knoxville, TN. We specialize in stylish
    modern website design, search engine
    optimization, graphic design, video production,
    and more. If you are looking for web design in
    Knoxville, TN or Knoxville SEO, visit us at
    http//www.newframecreative.com. Give us a call
    today at 865-202-0408 or send us an email (link
    to greg_at_newframecreative.com) and lets talk
    about your next project.
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