Should Suppliers Implement PunchOut Catalog for their B2B and B2G Customers?

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VARStreet Inc.
Should Suppliers Implement PunchOut Catalog for
their B2B and B2G Customers?
Contact Us- VARStreet Inc. 66 Charles street
(Beacon Hill), Boston, MA 02114 781-262-0610 Email
Id- sales_at_varstreet.com Twitter-
_at_Tweet_VARStreet.
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The simple answer is if you want to do more
business with B2G and B2B customers, you simply
cannot afford to ignore their PunchOut/RoundTrip
request. Do you offer Punchout Catalog? This is
the first question large corporates, Federal,
State, and Local government in the United States
and Canada ask to suppliers before initiating
business talks. Retaining such large customers
can become difficult if you fail to give
PunchOut. A PunchOut catalog solution makes it
easier and faster for buyers to conduct
transactions with your ecommerce site. Greater
spend visibility and control across organization
is one of the main advantages that customers can
reap from using this feature.
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This feature can protect customers from maverick
spending, meaning the sales reps are unlikely to
make purchases that break the rule established by
the organization. This is because customers
access the catalog that they are looking for. The
Ariba catalog will display only agreed upon
contract products and prices. No unnecessary
browsing products to reach the right catalog.
Hence there is no chance of choosing products
that do not come under contract agreement. These
customers often use Ariba procurement system for
purchasing process, hence they are looking for
some functionality that integrates well with
their system and simplifies the buying process.
This can be achieved with PunchOut that directly
connects the procurement system with your
(suppliers site). In order to access your site,
the customer doesnt have to type user name and
password. With this feature, the customer has to
click just once in order to enter that site. It
is that simple! This is the reason why more and
more customers are demanding PunchOut
capabilities. So if you want to attract B2B and
B2C customers and boost sales and business
growth, make sure you are ready to provide
PunchOut catalog.