DIGISMURFS

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ADVANCED
DIGITAL MARKETING COURSE
www.digismurfs.com
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BECOME A DIGITAL MARKETER
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BECOME A BING, YAHOO GOOGLE CERTIFIED
PROFESSIONAL
One Training Program - 10 Certifications We focus
only skills and not degree that can help you
grow. But if you are one of those individuals who
believe in getting certified along with skills
then we have got you covered. After completions
of the training not only will you become an
expert in digital marketing but you will also be
a BING, YAHOO GOOGLE certified professional.
Google Analytics Certificate
Google Adword Certificate
Analytics Certification
AdWords Certification
YOUR NAME is hereby awarded this certificate of
achievement for the successful completion of the
Google Aanlytics certification exam.
YOUR NAME is hereby awarded this certificate of
achievement for the successful completion of the
Google AdWords certification exams.
VALID THROUGH MM/DD/YY
VALID THROUGH MM/DD/YY
Mobile Advertising Certificate
Shopping Advertising Certificate
Mobile Advertising Certification
AdWords Certification
YOUR NAME is awarded this certification for
passing the Adwords Fundamentals and Mobile
Advertising exams.
YOUR NAME is awarded this certificate for passing
the AdWords Fundamentals and Shopping Advertising
exams.
VALID THROUGH MM/DD/YY
VALID THROUGH MM/DD/YY

• 6 Adwords Certification- To become AdWords
  Certified, you'll need to pass the AdWords
  Fundamental exam and one more AdWords exam.
  DIGISMURFS will prepare and help you to clear all
  these exams -

• Adwords Fundamental Search Advertising Display
  Advertising

Video Advertising Shopping Advertising Mobile
Advertising

• Google Analytics Certification
• BING YAHOO Certification
• DIGISMURFS Certificate

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• SHARPEN YOUR
• MIND

Get tools softwares worth INR 50624/-absolutely
Free
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THE DIGI SMURFS TRAINING PROGRAM
THE DIGISMURFS - ADMC Programme will provide a
strategic understanding of Digital Marketing.
The participants will learn how Digital
Marketing impacts brand Sales, Best practices
in digital marketing, and tools techniques.
The course will also cover planning, Budgeting,
Analysis and Tracking mechanisms for Digital
Marketing. Attendees will also get to implement
one project as they work through the
course. Course Objectives After the completion
of the Advance Digital Marketing course at
DigiSmurfs, you will be able to 1-Get
strategic understanding of Digital Marketing
2-Understand how to use it for branding and
sales 3-Understand its advantages
limitations 4-Become familiar with Best
Practices,Tools Technologies 5-Plan manage
digital marketing budget 6-Manage Reporting
Tracking Metrics 7-Understand future of digital
marketing and prepare for it
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CURRICULAM
Module 1 Digital Marketing Overview 1.What is
Marketing 2.Marketing vs Digital Marketing
3.Various Digital Marketing Platforms 4.Market
Analysis 5.Scope of Digital Marketing
Module 2 Wordpress 1 .Various blogging
platforms Free Paid 2.What is a domain name
and different extensions 3.What is a web
hosting 4.Different types of web hosting 5.How
to purchase a domain name and a web server
6.What are name servers

• What is a website and various types of websites
• Blog vs Website 8.What is advertising
• 9.Offline vs Online Advertising 10.Text vs Audio
  vs Video Advertising
• Various Digital Marketing terminologies
• Color Psychology in Digital Marketing and how to
  use them

7.What is cPanel and its dashboard 8.What is
wordpress and its installation 9.Understanding
the wordpress dashboard 10.How to set appearance
of your website 11.How to use editor tool in
wordpress 12.How to add a Post / Page in
wordpress 13.Installing all the necessary plugins
in wordpress 14.How to add and optimize images
in wordpress
Module 3 Basics of Blogging 1.Why to do
blogging and its scope 2.What is a niche and how
to think of one 3.Creating a website
structure 4.Adding Social Media Channels to your
website 5.Brand building of your website 6.How
to monetize your blog 7.What are SERPs . 8.Basic
guidelines of Google for bloggers

• Module 4 Advance Blogging 1.How to create an
  engaging post 2.Keyword Research Process
• 3.What is keywprd density and how to use it
  4.Applying color psychology in your website
  5.What are sitemaps
• 6.What is schema.org and robots.txt 7.Common
  mistakes newbies do in blogging
• 8. External and Internal linking in a website
  9.Building your website as a business
• What are social bookmarking websites and their
  uses
• What is Domain Authority and Page Authority
  12.What are Google Algorithm Updates
• 13.How to recover from Google Algorithm updates
  14.What is Google Sandbox

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• Module 6 Google Adwords 1.What is Google
  Adwords
• How to create Google Adwords account
• Know about Google Adwords Fundamentals 4.What is
  Quality Score
• 5.What is Ad Rand
• 6 How to calculate Ad Rank
• What is CTR and how to improve it
• Understanding Adwords Structure 9.Manual vs Auto
  Bidding
• 10.Know about different ad types 11.What are Ad
  Extensions 12.Know about all ad extensions

• Module 5 On Page Off Page SEO On Page SEO
  1.Installation of necessary SEO plugins
• Title, Content and description character
  information
• Optimizing a title, content and description
  4.Various heading tags in blogging
• 5.SEO checklist to follow while writing a post
  6.Keyword Placement vs Keyword Stuffing 7.How to
  make website structure SEO friendly
• 8.How to avoid basic SEO mistakes 9.Using
  Internal linking for doing SEO
• 10.What are primary and secondary keywords
  11.What are long tail keywords
• 12.Why to use LTK instead of using STK Off Page
  SEO
• 1.Competition Analysis 2.What are backlinks
  3.Various types of backlinks
• 4.What is and how to do link building 5.Link
  building strategies
• White Hat SEO vs Black Hat SEO
• Social Media Marketing, Fan Page Posting, Twitter
  Handle
• What is content marketing

• 13.Understanding ad position in Google Search
  14.Understanding character limit of Google Ad
  15.How to write engaging Ad Title, Description
  16.Know about CPC, CPM and CPA
• 17.Using Ad extensions in your Google ad
  18.Advanced Keyword Research
• Broad, Phrase, Exact match and Negative keywords
• Examples of various ad copies 21.What is
  conversion tracking
• 22.Adding tracking code to website
  23.Optimization of Ad campaigns 24.Improving
  quality score of a website 25.How to do keyword
  optimization 26.Understanding fraud clicks
• 27.Know about My Client Centre 28.How to create
  an MCC account
• 29.Adding different adwords account to MCC
  30.Know about Ad scheduling
• Creating a display ad
• Getting the remarketing pixel 33.Search vs
  Display ad campaigns
• 34.Know about CPM bidding Advanced 35.Best and
  Worst examples of Display Ads

Module 7 Google Analytics 1.Overview of Google
Analytics 2.Understanding Google Analytics
dashboard 3.Understanding Google Analytics
structure 4.Setting up a Google Analytics
account 5.What is bounce rate, pageviews and
sessions
6.How to decrease bounce rate

• Funnel setup in Google Analytics 7.Funnel setup
  in Google Analytics
• Hybrid Google Analytics reports
• Integrating Google Adwords and Google Analytics
  10.Performance Analysis
• Applying filters and segments
• Google Analytics Exam

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• Module 10 Facebook Marketing 1.What are social
  media platforms
• 2.How social media works and its psychology
  3.Social Media Marketing vs Other internet
  marketing forms
• 4.Social Media Marketing on Facebook 5.What are
  Facebook ads
• What are Facebook fan
• pagesand groups
• How to setup Facebook fan pages
• Call to action and other tabs of facebook fan
  page
• Increasing facebook fans 10.How to engage with
  fans on facebook
• How facebook ads works
• Different types offacebook ads
• Understanding each facebook ad type in details
• Understanding interests of your niche
• How to create a facebook ad
• Facebook ad policies 17.How to
• createfacebook ad
• image
• 18.How to write engaging facebook ad
  19.Facebook ad character limit 20.Split testing
  with facebook ads

• Module 9 Email Marketing
• What is Email Marketing
• How Email Marketing works
• What are autoresponders
• How to send bulk emails
• How to join various autoresponders 6.Paid vs
  Free Email Marketing tools 7.Email Marketing of
  ecommercewebsites
• 8.Setting up lists and templates 9.How to
  appeModar in inbox of aclient
• 10.How to write engaging email copy 11.What are
  email swipes
• 12.What are solo ads 13.Email frequency
  techniques
• 14.A/B testing

• Module 8 Google Search Console
• Google Search Console Overview
• Google Webmasters
• structure

• Understanding Google Webmasters dashboard
• Adding properties to Google Webmasters
• Error tracking in Google Webmasters
• How to index your website 7.What are sitemaps
  and how to create them 8.Notification centre in
  Google Webmasters
• 9.HTML improvements in Google Webmaster

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• Module 11 Final Project 1.Project
  Brainstorming
• 2.Finding the right niche for project 3.Domain
  Name and Web Server Purchase 4.Keyword Research
• 5.Building a website for your project
  6.Designing the website
• 7.Running Facebook ads for Brand Building and
  Sales 8.Running Adwords Campaigns for lead
  generation 9.Campaigns Optimization
• 10.Brand Building of Facebook Fan Pages, Twitter
  Account
• Module 12 Online Reputation Management 1.What
  is Online Reputation Management 2.Why is ORM
  really important for your business 3.Building
  your business as an online brand 4.How to
  start-off with ORM
• Various social platforms for ORM
• Importance of individual social platform in brand
  building 7.How to handle criticism online
• 8.How to overcome negative brand image online
• Module 13 Twitter, LinkedIn and Instagram
  Marketing Module 14 Video Marketing 1.Overview
  of Video Marketing
• 2.How to create video campaigns 3.Understanding
  video campaigns dashboard 4.Importance of video
  marketing
• 5.Know about various video marketing platforms
  6.Creating video marketing strategy
• 7.Tools to create your own strategy 8.Bid
  strategies for video marketing
• 9.Targeting options for video marketing

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• Module 15 Mobile App Marketing 1.Overview of
  Mobile Marketing 2.Different mobile devices and
  OS 3.Device specific mobile marketing 4.How to
  create mobile friendly websites 5.How to create
  mobile apps 6.Understanding a mobile marketplace
  7.App ranking in a marketplace
• 8.Incentive vs Non-Incentive mobile app marketing
  9.SMS Whatsapp marketing
• 10.Mobile App search optimization
• Module 16 - Affiliate Marketing 1.Overview of
  affiliate marketing 2.CPA vs affiliate marketing
  3.Know about marketplaces
• 4.Current trends of affiliate marketing
  5.Creating a marketing funnel
• 6.Different ways of doing affiliate marketing
  7.Free vs Paid affiliate marketing
• Niche Site creation and affiliate marketing
• How to get approved in various affiliate networks
• Indian Affiliate Marketing industry and Indian
  affiliate networks
• Using Email Marketing for affiliate marketing
  12.Launch Jacking
• 13.Competition analysis in affiliate marketing
  14.Keyword Research tools for AM
• 15.Case studies of best affiliate marketing
  results BONUS Top 50 affiliate networks around
  the
• world BONUS How to find the niche you wish to
  promote
• Module17 CPA Marketing 1.What is CPA Marketing
• 2.Different traffic sources to run CPA offers
  3.Different affiliate networks to search CPA
  offers 4.Landing Page creation for CPA marketing
  5.Using Facebook to run CPA offers
• 6.How to get approved to various CPA affiliate
  networks 7.A/B testing CPA offers

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• Module 18 Product Creation and Promotion 1.How
  to find a perfect niche to create offer for
  2.Know the audience in your niche
• 3.Problem finding in your niche 4.Digital
  Product creation 5.Branding of your digital
  product
• How to start promoting your digital product
• Product creation vs affiliate marketing
  8.Creation your promotional funnel
• Module 19 Freelancing in Digital World Module
  20 Google Adsense
• What is Google Adsense
• Google Adsense vs Google Adwords 3.Understanding
  Google Adsense Dashboard 4.Google Adsense for
  Youtube Videos 5.Google Adsense PIN verification
• General Google Adsense Policies
• Things to do before applying for Google Adsense
• How to place Google Ads on your website
• Module 21 Kindle ebook promotion 1.Kindle
  Overview
• 2.Picking your niche for writing kindle ebook
  3.Brainstorming and Research process
• 4.Writing your Kindle ebook (outsourcing tips
  included) 5.Formatting kindle ebook
• Kindle ebook Publication
• Kindle ebook promotional techniques

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OTHER SERVICES Back up Classes Back up classes,
in case you miss few classes Batch
Flexibilities Batches as per your availability-
Weekdays, weekends, or online. Doubt Clearing
Session 2 hours doubt session every month after
completion of training at no charges Job
Assistance Job assistance and interview
scheduling INR 50,624/- Free Tools
Softwares Lead capture plugin, WP Theme,
E-commerce tools, Content builder tool, SEO
Software, Push notification tool, website
conversion app 1 Training Program 10
Certifications DIGISMURFS Certification, 7 google
certifications Bing Yahoo certification Own
Websites Build your own website Theory to
Practical Implement your theoretical learning
practically on your own website Make Money
Online Learn the art of making money online known
to very few experts worldwide In-Class Online
Classes 2 comprehensive platforms to choose from
Live interactive online training In-class
training
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START WITH DEMO
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IT IS TIME
TO BE DIGITAL
www.digismurfs.com 919999896297 Weekdays, Weekend,
www.digismurfs.com 919999896297 online Batches