Local and General Market Presentation

1
Homegrown and Local Markets

• A beginners guide on everything you need to do to
  be prepared for your first market

Prepared by Luisa Figueroa MY LITTLE LOVE
HEART www.mylittleloveheart.com.au
2
Table of Contents

• Applying for Markets
• Paperwork
• Equipment
• Open Close
• Signage, Layout Visual Merchandising
• Networking
• Money and Customer Service
• Worst Case Scenario
• Major Recommendations

3

• Applying for Markets
• When applying for markets be aware that they can
  vary
• in pricing from free to 400.
• The first Market you should do should be a
  smaller, indoor market.
• When applying for markets, provide pictures of
  your products and detailed descriptions.
• On acceptance, pay the fee promptly and provide
  any additional documentation i.e. insurances

4

• Paperwork
• Some markets can be very paperwork intensive,
• make sure you read all documents relating to
• the Market.
• Some of the paperwork requested are insurance
  documentation, documentation authorising the sale
  of food, gazebo engineers report, and sunday
  trading commerce certificate
• Each Market requests different information so
  read all instructions carefully

5

• Equipment
• Each Market is different so you will require
  different equipment for each market.
• Highly recommend that you visit other Markets and
  
• see what other exhibitioners use at their
  stalls.
• Review other markets for equipment ideas
• Indoor
• The Following items are a must for Indoor
  Markets
• Trolley, Folding Tables Chairs, Plain Table
  Cloth, Shelves, Bags and packing (environmental
  friendly)
• Outdoor
• All the same equipment as an indoor market plus
  the following
• OzTrail 3 x 3 Gazebo Weights and walls,
  Lighting - Battery or rechargeable.

6

• Open Close
• Read all information from the market
  coordinators.
• Be practical on what you are bringing to the
  market.
• Be on time for your Bump In, which is the time
  you are required to go and unload your vehicle.
• Park in the designated parking spots
• Only use your designated space, don't creep over
  into other stall holders designated space.
• Respect the closing time and stay until closing,
  leave the site as you found it.

7

• Signage, Layout and Visual Merchandising
• Signage
• Make sure you signage is the same as your social
  media signage, that its professional and clear to
  see.
• Layout Visual Merchandising
• Keep your layout as standard as possible for each
  market, this will enable you to load in, set up
  and load out quickly.
• Review other Markets for ideas on layout and try
  not to crowd your display.
• If possible, have tier levels and possibly adding
  lighting

8

• Networking
• Markets are a lot of hard work but they can be
  very social too. When setting up introduce
  yourself to your Neighbours and try and meet
  other stallholders at the market.
• Other Stall holders can give you valuable
  information on other markets that have worked for
  them and other ideas about promotion.
• Promote the market through social media

9

• Money Customer Services
• The change you keep depends on the pricing of
• your goods and be confident with your
  pricing
• Be prepared and have a lot of change, keep it in
  a safe place at all times.
• Have a receipt book and order sheets handy
• Stand up, make eye contact and don't use your
  phone and try to talk to your customers
• Have Business cards with easy to reach for
  customers
• Have a calculator and packaging ready
• Every person is a potential sale !

10

• Worst Case Scenario
• Always be prepared for the worst, as one of the
  below will sure to happen.
• Weather, you can and will get extreme weather
  conditions, be prepared and check the weather
  conditions before leaving home.
• Customers, there will be markets where you have
  rude, happy, angry and even no customers.
  Remember you are the face of the business so
  always be professional with your customer service
• Sales, or lack of sales, keep on persisting,
  every market is different and surprises will
  happen.
• Issues, go and see the Market Co-ordinator, they
  are there to help and would have encountered your
  problem before.

11

• Major Recommendations
• Here are a few recommendations I suggest you do.
• Do a trial stall at home, work on your layout,
  visual merchandising, where you will pack your
  items and have your change.
• Bring as much product as you can, you never know,
  you could have a fantastic turn out and you don't
  want to be turning customers away.
• Bring some snacks and water for yourself, you may
  be stuck at your stall for a long period of time.
• Have fun !