India Toothbrush Market | Outlook Toothbrush India

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India Toothbrush Market Report 2020
Ken-Research
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• The domestic toothbrush segment has grown
  considerably over the past five years. The
  overall toothbrush market stood at INR million
  in FY2015 and registered a double digit CAGR of
  over the period FY2010-FY2015. The growth in
  the toothbrush market was primarily observed due
  to considerable rise in hygiene awareness,
  increasing toothbrush penetration level amongst
  masses, surging expenditure on oral care
  products, and growing advertisement of
  toothbrushes in the country by the market
  players.

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• The growth of India toothbrush market has been
  majorly driven by the availability of
  toothbrushes at affordable prices for people of
  all income levels. Toothbrushes are available for
  as low as INR 10 which makes it viable for
  everyone to purchase them. Changing lifestyles
  leading to increased consumption of junk food,
  soft drinks and sweets, the problems of
  toothache, decays in milk teeth and newly erupted
  permanent

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• teeth have become common. Rising oral problems
  have therefore induced the need to brush twice a
  day in order to prevent further problems.A number
  of campaigns have been organized by dental
  clinics and oral care companies in the country to
  spread oral health and hygiene awareness.
  Further, in order to cater the changing oral care
  needs of different individuals and to capture a
  greater market share, oral care companies have
  been developing specialized products.

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• India toothbrush market is segregated into two
  major segments comprising of manual and battery
  operated toothbrushes. In India, the manual
  toothbrushes have been the leading segment and
  contributed to nearly to the total volume
  sales of toothbrush in India during FY2015. The
  reason for the dominance of manual toothbrushes
  is due to their low price. Further, the
  complexity involved into the usage of electric
  toothbrush has led the population to use manual
  toothbrush. The domestic production of
  toothbrushes has been able to meet the local
  demand and therefore India imports a very trivial
  amount of toothbrushes from other countries.

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• It has been analyzed that in FY2015 only a minor
  of the domestic toothbrush sales value was
  derived from imports, whereas a dominant of
  the market revenue was generated through domestic
  production. Toothbrushes in India are primarily
  demanded through two different population groups
  i.e. Adult and Kids. Adult toothbrushes have
  dominated the market with of the market share
  whereas kids toothbrushes held share in the
  overall toothbrush market in FY2015. A large
  proportion of the Indian population at present is
  under the age group of 15 years to 64 years.

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• Furthermore, adults are likely to have more oral
  problems due to which manufacturers have laid
  more emphasis on specialized products meant for
  adults. Out of the total toothbrushes sold in
  India, a dominant of the share is occupied by
  medium bristled toothbrushes. Despite only of
  the Indian population residing in tier I cities
  including Delhi, Mumbai, Kolkata and others,
  these cities have together contributed nearly
  of the sales revenue of India toothbrush market
  during FY2015. The penetration of toothbrush in
  tier I cities is the highest.

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• The India toothbrush market has been dominated by
  major multinational oral care companies such as
  Colgate Palmolive, PG and GSK. Together these
  players have controlled a share of in the
  volume sales of toothbrushes during FY2015.
  Colgate-Palmolive has remained as the market
  leader holding its volume share of in FY2015.
  The company has widespread products for
  toothbrushes at all price levels and caters to
  consumers across all income categories.

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• PG has been the second largest player in the
  Indian toothbrush market with a share of
  approximately 30.5 in terms of volume sales. Its
  oral care brand Oral-B has been able to gain
  popularity in the Indian market on account of its
  wide variety of products suitable for every
  consumers needs. Ajay has also been considered
  as one amongst the leading companies in the
  Indian toothbrush market which has been present
  in the market for over 30 years. During the year
  FY2015, the company sold nearly million units
  of toothbrushes in India and controlled a volume
  share of .

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• The increasing awareness about oral care and the
  introduction of innovative oral care products in
  the recent years has amplified the demand for
  oral healthcare products such as toothbrushes in
  the country. Over the past few years, the value
  chain has witnessed emergence of additional
  channels including the modern retail and online
  platforms in the recent years that has helped
  several players to reach out to their consumer
  base in an effective manner.

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• A typical value chain for manufacturing
  toothbrush starts with the procurement of raw
  materials. Companies procure raw materials
  domestically as well as from Germany, Italy,
  Ireland and other nations. Toothbrush along with
  other oral care products such as toothpaste,
  toothpowder and many other products are
  manufactured in the same unit. It has been
  observed that production facilities in India are
  usually scattered across all major regions for
  efficient distribution of products.

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• After the product is finally produced and passing
  through several quality checks, it goes to
  storage which is commonly known as depot. Depot
  is mini distribution centre from where the final
  products are distributed to the wholesalers
  across the country which in turn supplies the
  final product to the dealers. The next step in
  the distribution process involves retail trade
  which includes the traditional unorganized
  retail, modern trade covering hypermarkets and
  supermarkets as well as online retail platforms.

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• Traditionally, the Indian market for has been
  predominantly catered by the unorganized retail
  segment which includes conventional mom and pop
  stores, general stores, corner shops and other
  small retail outlets. In case of toothbrushes,
  nearly of the sales were channeled through
  unorganized retail in FY2015. It was observed
  that majority of the consumers preferred buying
  toothbrushes from the nearest pharmacy stores or
  general stores mainly because such shops are
  usually located in the vicinity. Further, of
  the sales of toothbrushes in India were directed
  from organized retail formats such as
  hypermarkets and supermarkets.

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• With the growth of middle class consumers,
  increase in the number of working women as well
  as availability of branded products at reasonable
  prices, consumers have been opting for shopping
  from supermarkets and hypermarkets. Despite a
  sharp growth of growth of the Indian
  e-commerce sector during the period
  FY2012-FY2015, the share of online sales in the
  toothbrush market has been quite low. Online
  retail channel contributed to only of the
  share of toothbrush sales in FY2015

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• Source https//www.kenresearch.com/consumer-produ
  cts-and-retail/cosmetics-and-personal-care/india-t
  oothbrush-market-research-report/5556-95.html
•  Contact Ken ResearchAnkur
  Gupta, Head Marketing CommunicationsAnkur_at_kenre
  search.com91-9015378249
• Website www.kenresearch.com

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