Marketing Cloud Implementation for Retail Company - Solunus

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Marketing Cloud Implementation for Retail Company
Case Studies
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About This Project
The client is a popular bookstore chain with
hundreds of stores across the United States,
Canada and other countries. Their primary market
consists of schools, colleges and other
educational institutions. They approached Solunus
to help transform the way they interacted and
engaged with customers using data-driven solution
for their marketing activities.
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The Challenge
The client was focusing on e-commerce store and
digital offerings expansion. In order to target
the ever dynamic teen and young adults markets,
they had to constantly stay in touch with the
changing interests, demands and behaviors of
these groups. However, they did not have a
dynamic portal for marketing and the data on
marketing activities lay dispersed across various
systems in different locations. The client wanted
a comprehensive platform for monitoring and
analyzing all their marketing activities.
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Solunus Solution

• Solunus deployed a team of consultants with deep
  expertise in implementing and integrating
  Marketing Cloud for this project. Our
  implementation included
• A robust ExactTarget marketing cloud
  implementation that was customized to their
• internal processes and marketing goals.
• Integration with in-house systems, social and
  mobile platforms as well as with the Sales
• and Service Cloud applications.
• Data Migration from all existing systems into
  Salesforce Marketing Cloud.

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Business Impact

• With our Salesforce Marketing Cloud
  implementation, the client was able to achieve
  the following results
• Marketing Cloud enabled the client to foster a
  1-on-1 personalized bond with their customers by
  tracking consumer behaviors across channels. This
  also helped the client to extend personalized
  content, product recommendations and marketing
  offers to their customersgreatly enhanced
  connections between consumers and their brand.

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• The marketing team was able to monitor activities
  across the web, social media and other channels
  dynamically from a single platform. In addition,
  the client was able to monitor brand reputation
  across the channels in real-time and was able to
  respond immediately to any negative situations.
• The marketing head and the management team were
  able to understand an impact and effectiveness of
  their marketing campaigns in real time with the
  help of rich analytics features integrated into
  Marketing Cloud. This helped them to make faster,
  data-driven decisions and to dynamically optimize
  the marketing spend across channels and
  geographies.

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