Low Budget Digital Marketing Strategy for Startups

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Low Budget Digital Marketing Strategy for Startups

• August 2016
  By Aumcore

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www.aumcore.com
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• Blog Posts
• Content Writing
• Influencer Marketing
• Pay-Per-Click (PPC)
• Social Media
• Event Marketing
• Email Marketing

Table of Contents
2016 AUMCORE. PRIVILEDGED AND CONFIDENTIAL.
www.aumcore.com
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Start Blogging
Get Your Name Out There By Blogging

• One of the easiest and cheapest ways on a low
  budget to drive traffic to your companys website
  is to create interesting, relevant, and
  consistent pieces of writing. Why do it?
• People want to read content related to current
  business trends, news, and other exciting content
  related stories.
• Blogging keeps visitors engaged and wanting to
  come back for updates.
• Check out Aumcores blog for more tips and posts
  regarding marketing strategies!

2016 AUMCORE. PRIVILEDGED AND CONFIDENTIAL.
www.aumcore.com
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Publish Quality Content
Content is King, Make What Youre Talking About
Interesting!

• Creating content for multiple platforms is cost
  effective and provides many benefits in return.
• Writing and posting creative content is easy to
  manage, and can be generated through an agency or
  in-house.
• Its imperative for companies to generate content
  that keeps customers coming back to their site
  and media channels.
• According to contentmarketinginstitute.com, on
  average 32 of total marketing budgets are going
  towards content, compared to 25 the year prior.
• Content marketing encourages users to engage with
  the company which inevitably adds value to the
  companys brand.

2016 AUMCORE. PRIVILEDGED AND CONFIDENTIAL.
www.aumcore.com
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Dive Into Influencer Marketing
Have People Talk About Your Brand

• Incorporating some form of influencer marketing
  is relatively in-expensive and can have
  tremendous media outreach.
• An influencer is someone that almost always has a
  great mount of trust invested in them by their
  audiences. Examples of people like this are
  popular bloggers, youtubers, instagram accounts,
  etc.
• Influencers can enter niche markets in their own
  followings, not easily accomplished by other
  marketing tools.
• According to a study performed by The ODM Group,
  74 of consumers rely on social networks to
  influence purchasing decisions.

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2016 AUMCORE. PRIVILEDGED AND CONFIDENTIAL.
www.aumcore.com
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Start PPC Advertising
This Stuff Works! Paid Search Marketing Can
Provide That Little Boost

• Google AdWords allows companies to set up low
  budget and cost efficient ways to promote a
  business using pay-per-click (PPC) advertising.
  The benefits
• You can specifically target your audience by
  location, time, and even device for certain
  marketing campaigns.
• According to economicimpact.google.com,
  businesses generally make an average of 2 in
  revenue for every 1 spent on AdWords.
• Understanding best keywords and targeted approach
  can be difficult. Investing in an expert in a PPC
  Company can prove to be extraordinarily
  beneficial in reaching your goals.

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2016 AUMCORE. PRIVILEDGED AND CONFIDENTIAL.
www.aumcore.com
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Set Up Social Media Channels
Social Media Should Be Your New Best Friend

• Its a must have in todays business market for
  companies to have the basic social media channels
  such as Facebook, Instagram, and Twitter. The
  best part its free! Benefits Include
• Creating business profiles is simple and hassle
  free, and can be managed in-house or through an
  agency.
• According to nytimes.com, in 2016 users spend an
  average amount of 50 minutes per day on Facebook.
  This is almost as much time per day as people
  spend eating and drinking.
• Almost 78 of the US population has a social
  media profile, creating an incredible reach.
• Paid social media advertising can sometimes be
  leveraged for as littles as 5 per campaign
  reaching an audience specified by your business
  target market.

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2016 AUMCORE. PRIVILEDGED AND CONFIDENTIAL.
www.aumcore.com
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Try Some Event Marketing
Take Advantage of Live Events and Experiences

• Traditional event marketing still is a very
  relevant strategy in todays social media age and
  more importantly it doesnt require any high
  investment.
• 77 of Business to Business (B2B) marketers use
  in-person events as a form of marketing.
• Handing out tangible representations of your
  company at event promotions reminds customers of
  the brand when it comes time to purchase.
• You can even take advantage of social media to
  advertise and publicize events you are attending.
  
• Event marketing develops personal interactions
  between your brand and the consumer, giving
  greater incentive for purchasing decisions.

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2016 AUMCORE. PRIVILEDGED AND CONFIDENTIAL.
www.aumcore.com
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Incorporate Email Marketing
The List is GrowingYours Should Too!

• According to entrepreneur.com, creating email
  lists is the easiest way to get in direct touch
  with the target audience you are trying to reach.
  Having a strong email list of existing or
  potential customers is easy to accomplish on a
  low budget and relatively easy to obtain. Added
  benefits
• Expand your reach! In 2015, 2.6 billion people
  used email and by the end of 2019, this number
  will increase to over 2.9 billion. This is over
  one-third of the world population.
• Email marketing allows you to send relevant
  content like product and service updates,
  specific campaigns and more through simply
  clicking the send button.

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2016 AUMCORE. PRIVILEDGED AND CONFIDENTIAL.
www.aumcore.com
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2016 AUMCORE. ALL RIGHTS RESERVED. The content
of this presentation is proprietary and
confidential. Content contains concepts and work
performed for multiple Brands (including
confidential client names) and is not to be
shared or disclosed without prior authorization.
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