Digital marketing - PowerPoint PPT Presentation

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Digital marketing

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Digital marketing makes use of digital technologies to promote a brand and convert its leads into customers. It makes use of internet as a promotional medium along with mobile, TV and internet. – PowerPoint PPT presentation

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Title: Digital marketing


1
Types of Digital Marketing Services
2
Digital Marketing
  • Digital marketing makes use of digital
    technologies to promote a brand and convert its
    leads into customers. It makes use of internet as
    a promotional medium along with mobile, TV and
    internet.
  • It has now become an important part of every
    marketing strategy as modern users want companies
    to have a strong and effective online presence.

3
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4
  • SEO (Search Engine Optimization) - It helps to
    increase the website's visibility across search
    engines. It is a process including several
    techniques like link building..
  • Content creation
  • Keyword research
  • Technical analysis of the site

5
  • Email and Newsletters - It is one of the earliest
    forms of digital marketing. It includes sending
    the personalized and targeted messages to meet
    the requirement of the users. It is an important
    way to not only stay in touch with customers but
    also promote new products and offers.

6
  • Pay per Click ( PPC) - It helps you increase the
    visibility of a site through sponsored links on
    search engine pages. This campaign is relevant to
    the keywords that people use on search engines.It
    is very effective instant traffic for specific
    keywords.

7
  • Social Media Marketing - Digital marketing
    companies pay a lot of stress on this form of
    marketing. Social media platforms like Facebook,
    Twitter, LinkedIn, Pinterest, Instagram, and
    Google helps in establishing direct contact
    with the user. A strong social media presence
    will help you build an online community to help
    build the brand's image, showcase products and
    services, get feedback directly from end users
    and attract more potential buyers.

8
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9
  • A better understanding of various forms of
    digital marketing can help you create an
    effective strategy to promote your business
    online. It has become an important part of every
    marketing strategy as. Hire a professional
    digital marketing company to help your business
    get a wider reach.

10
Source http//brandboyz.com/
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