Web ad banner design - iews.com

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Presentation on Web advertisement banners
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Web advertisement banners
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What is a banner advertisement?

•  Also known as Web banner, it is rectangular
  graphic display across the top, bottom, right or
  left sidebar of a website.
• One of the factors that make an online business
  effective is a banner advertisement. It helps in
  increasing the traffic on websites or blogs. It
  also helps in generating sales without having to
  invest a lot.
• There are three different types of banner ads,
  but the purpose for it is all the same. Read
  further so you can understand and differentiate
  the three.

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Static Banners

• Known as the simplest type of banner, static
  banner contains very simple graphic and texts. A
  lot of websites and blogs prefer this due to its
  simplicity. It takes a good designer to come up
  with an effective static banner. The image and
  text chosen should not just be attractive but
  also meaningful. It is not as simple as people
  think. The goal is for the banner to be simple
  and not distract the website but also not blend
  in.
• Benefits of Choosing Static Banners
• It is cost effective
• It is simple, therefore it doesnt scream
• It is the most traditional type of banner
• CTR rate is higher compared to other types of
  banners

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Flash Banners

• This type of banner is animated and uses flash
  technology. It employs animation, making it more
  realistic and interactive. Due to the use of.SWF
  into the web pages, the use of sounds and special
  effects is possible. Imagine watching a short
  movie.
• As exciting as it sounds, Flash banners have some
  disadvantages. Some of it arent mobile friendly
  while some needs plug-Ins.
• Benefits of Choosing Flash Banners
• It receives high CTR
• It is attractive because of the use of special
  effects
• It is easy to explain anything with flash
• The use of sound gets attention quickly
• It urges viewers to engage

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Animated Gif Banners

• Created in a GIF file format, this type of banner
  is one of the most powerful graphic design units.
  Though it is considered an old school way of
  advertising, there is a reason why it is still
  widely used by many.
• Why? It is due to the fact that it is not just
  easy to upload because of it small file size.
  Some people dont realize this, but a large file
  size means a slow loading page. Websites need not
  worry about their site loading slow if they
  choose GIF banners. This type of banner can also
  be as interactive as a flash banner. It is mobile
  and smart device friendly.

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Benefits of Choosing Animated Gif Banners

• You can use multiple frames
• It is supported by all kinds of devices
• It can have the ability to increase CTR
• It doesnt need a plug-in to view
• Helpful when it comes to describing complicated
  services or products
• Example
• http//blog.templatemonster.com/2010/04/19/showcas
  ing-70-compelling-flash-banners/

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