8 B2B Companies Owing Social Media Marketing On Instagram (1) - PowerPoint PPT Presentation

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8 B2B Companies Owing Social Media Marketing On Instagram (1)

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Social media marketing is making waves in the world of B2B and Instagram is the leading group. First, about 42% of B2B researchers rely on information from their mobile devices during the purchasing process, which makes Instagram (a powerful platform for visual storytelling with more than 400 million monthly active users and counting), an increasingly important part of B2B marketing strategies. – PowerPoint PPT presentation

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Title: 8 B2B Companies Owing Social Media Marketing On Instagram (1)


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American Express
  • Its broad appeal, it is clear that American
    Express is an expert when it comes to brand
    development. Not only have a reputation exclusive
    for your convenience amplifiers factor
    significantly also reveal a keen appreciation
    of brand recognition.
  • His final approach? To distinguish themselves
    from the competition by capitalizing desire of
    members to have the experience, not only to buy
    things scroll through your Instagram feed image
    becomes more than a well-coordinated spread of
    images. You will also see the amazing food, a
    trip to the great outdoors tranquility, concerts
    and buzzwords like Explore.

3
MailChimp
  • When it comes to the social media marketing
    campaigns, MailChimp is on it. His strength is
    well coordinated bright and cheerful colors, and
    the photos are a combination of brand images,
    customer stories and glimpses of the inner
    workings of the company. Good times had by all.

4
IBM
  • IBM is running a very intelligent marketing
    campaign over their feed, and no wonder they
    better look like smartypantses, or they will be
    out of work rather quickly. Consequently, they
    showcase engineers at work and at play, their
    branded THINKLab, the value of the company and
    smiling faces.

5
Boeing
  • Of course, Boeing does not need help with brand
    awareness. Now we get it They make great
    aircraft, and they are good at it. But they have
    still done an impressive job, referring to its
    customers and clients with excellent photography
    and well-coordinated feed.
  • Plus, its fun to note their handle isnt simply
    _at_boeing Its _at_boeinglovers. Once you reach the
    page, you become part of an elite group who
    appreciates quality craftsmanship. Heres how the
    brand development is done, by making people feel
    like they are a part of something that really
    matters.

6
Intel
  • Heres another lesson on how intelligence can
    form a backbone of brand development. Intel, the
    service of other companies with chips and
    processors, it can probably be quite dry page.
    Instead, they have got a colorful feed to show
    their products in action.

7
Maersk
  • Maersk feed is an excellent example of what a
    marketing campaign looks like when they are not
    much consumer interest in what you are doing. The
    answer? Combine the color of the head, slap a
    bunch of images of their class vessels and thread
    of history of excellence, environmental
    commitment and social responsibility throughout.
    Boom. Mission accomplished.

8
General Electric
  • Here is another company for the history books, is
    that not really need any help to get brand
    recognition (GE is riding over a century of
    success thus far), but actively going after
    anyway. His approach is impressive, not so much
    because it works, but because they take an effort
    to develop a great story with their images.
    Again, their innovations at work forms is the
    main part of the page, but the explosions of the
    past, led amazing quotes and video also play a
    role.

9
Staples
  • Here is another company for the history books, is
    that not really need any help to get brand
    recognition (GE is riding over a century of
    success thus far), but actively going after
    anyway. His approach is impressive, not so much
    because it works, but because they take an effort
    to develop a great story with their images.
    Again, their innovations at work forms is the
    main part of the page, but the explosions of the
    past, led amazing quotes and video also play a
    role.

10
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