Types of Qualitative Research Methods for Mining Data from Social Media

1
Types of Qualitative Research Methods for
Mining Data from Social Media
With over 4.5 billion active users globally,
social media continues on a phenomenal growth
trajectory. Apart from being interactive
platforms, social media has a lot more to offer
for businesses looking to capture vital customer
insights. Given the highly-targeted levels of
user-friendly experience social media platforms
offer, they can be a great data mine for
businesses looking to collect public preferences
and open-ended feedback. This requires market
researchers to deploy a blend of different types
of qualitative research methods. Continue
reading as we discuss the different types of
qualitative research methods for mining data
from social media. Why choose social media?
2

• As mentioned before, social media is an ideal
  place to study public opinion. The commenting
  feature on posts, replying feature on stories,
  and chat boxes set the perfect base for
  researchers to gather experiences and feedback
  from competitors customers, which can help
  businesses to optimize their services or
  products to maximize profits. Compared to other
  data-gathering tools such as surveys and
  questionnaires, social media platforms provide
  quick, extensive, and targeted insights.
  Conducting descriptive qualitative research on
  social media platforms requires deploying the
  right methodologies suitable for businesses,
  depending on the follower base and engagement
  rates. This is where it is advisable to leverage
  market research services to acquire actionable
  insights for business growth.
• Different Types of Market Research Methods for
  Social Media
• As mentioned earlier, conducting qualitative
  market research on social media requires
  comprehensive knowledge to determine where to
  deploy which tools and methods. These include
• Conducting polls For big businesses with
  hundreds of thousands of followers, conducting
  simple polls can be beneficial, however, small
  businesses or startups with fewer followers,
  hosting story polls can be misleading due to low
  engagement rates.
• Asking questions or MCQs Asking questions or
  MCQs in social media feeds provides descriptive
  answers that reveal customers emotions and
  thoughts about a topic, service, product, or
  issue.
• Social Listening Organizing social listening
  groups such as Twitter Spaces helps people
  actively engage and share thoughts and opinions
  about an industry, brand, product, or service.
• Methodologies Channel-wise
• Owing to their unique features, different social
  media channels require different market research
  methodologies to target people of all age groups,
  professions, and demographics. Lets take a look
  at some of them
• Instagram

3
With over 1.2 billion active users in 2021,
Instagram is one of the most popular social
media platforms for both entertainment and
expanding businesses. When it comes to gathering
qualitative insights on Instagram, having a
robust engagement is a decisive prerequisite for
assessing public opinions. Hosting polls through
an emoji slider, MCQs, and QA sessions are some
of the best ways to conveniently collect
descriptive opinions. Twitter Twitter is among
the top social media platforms that allow an
exchange of concise messages frequently through
a user-friendly user interface. To collect
insights on Twitter, organizing Spaces (audio
groups in which various people can hold
discussions), and conducting polls are the best
tools to evaluate what people are thinking
their preferences and what they
want. Facebook Facebook is a popular social
media platform that allows people to connect.
According to a recent study, 97 of businesses
(both B2C B2B) also use Facebook. To conduct
qualitative research on Facebook, researchers can
conduct polls contests on their profile Feeds
and publish calls-to- action/engagement posts
(asking people to leave comments about issues
such as how they feel.) Final Word In a
hyper-competitive world where every business aims
to capture a lions share of the market,
utilizing different types of qualitative market
research methods can make all the difference.
Unimrkt Research, one of the best market
research companies, is a reliable partner for
businesses looking to capture valuable insights
to power decision-making and growth. We deploy
different types of qualitative research methods
across different industries for businesses all
over the world. To discuss your requirements or
learn more about available market research
services, call 91-124-424-5210 or 91-
4
9870-377-557. You can also email
sales_at_unimrkt.com or fill out our contact form,
and we will respond at the earliest.