Importance of Google Algorithm in SEO

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Importance of Google Algorithm in SEO
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Why is the Google algorithm So important ?

• Finding useful information on the World Wide
  Web is something many of us take for granted.
• According to the Internet research firm Netcraft,
  there are nearly 150,000,000 active Web sites on
  the Internet today .
• The task of sifting through all those sites to
  find helpful information is monumental.
• That's why search engines use complex algorithms -
  - mathematical instructions that tell computers
  how to complete assigned tasks.

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• Google's algorithm does the work for you by
  searching out Web pages that contain
  the keywords you used to search, then assigning a
  rank to each page based several factors,
  including how many times the keywords appear on
  the page.
• Higher ranked pages appear further up in
  Google's search engine results page (SERP),
  meaning that the best links relating to your
  search query are theoretically the first ones
  Google lists.

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Algorithms
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Mobilegeddon (Mobile Friendly)
Google Mobile Friendly Update On April 21, 2015.
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What Is Google Hummingbird ?

• Hummingbird is the name of the new search
  platform that Google is using as of September
  2013, the name comes from being precise and
  fast and is designed to better focus on the
  meaning behind the words.
• Hummingbird is paying more attention to each word
  in a query, ensuring that the whole query the
  whole sentence or conversation or meaning is
  taken into account, rather than particular words.
  
• The goal is that pages matching the meaning do
  better, rather than pages matching just a few
  words.

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What Is Google Panda ?

• Googles Panda Update is a search
  filter introduced in February 2011 meant to stop
  sites with poor quality content from working
  their way into Googles top search results.
• Panda is updated from time-to-time. When this
  happens, sites previously hit may escape, if
  theyve made the right changes.
• Panda may also catch sites that escaped before.
  A refresh also means false positives might get
  released.

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What Is Google  Penguin ?

• Google launched the Penguin Update in April 2012
  to better catch sites deemed to be spamming its
  search results, in particular those doing so by
  buying links or obtaining them through link
  networks designed primarily to boost Google
  rankings.
• When a new Penguin Update is released, sites that
  have taken action to remove bad links (such as
  through the Google disavow links tool or to
  remove spam may regain rankings.
• New sites not previously caught might get trapped
  by Penguin. False positives, sites that were
  caught by mistake, may escape.

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About Infinite Softech

• Welcome to Infinite Softech Inc, a web design and
  development company.
• Based in Oakville, we serve Toronto, Mississauga,
  Burlington and GTA Canada.
• We create compelling user experiences for web and
  mobile.
• We combine latest technology skills, quality
  processes with focused approach to provide
  solutions, which are creative, innovative and
  futuristic.
• Our business model is aimed to benefit our
  customers by reducing costs and enhancing
  productivity.

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Contact us
362 Cairncroft Rd Oakville, ON L6J 4M6
CanadaEmail info_at_infinitesoftech.com  Website
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888.818.0377