Revealing the Infomercial Campaign Secrets

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REVEALING THE INFOMERCIAL CAMPAIGN SECRETS
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INFOMERCIAL CAMPAIGN

• Televisions are our best buddies in times when
  we cannot sleep in the middle of the night or
  when youre getting back home one night with
  nothing to do. So what you do is snatch the
  remote control and thud onto the love seat,
  flipping through channels to discover something
  worth observing. Then before you know it, youre
  already hooked when the host says Wait! Theres
  more. What you believed was a 30-second
  commercial is really a 30-minute infomercial.

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This is the main goal of infomercial production,
to hook audience. Here are the top 3 revealing
secrets about the infomercial campaign
1.   Always highlight the advantages, not the
elements (Compare and contrast) We all know the
longer the infomercial it became more expensive.
For some businesses producing an infomercial it
must be worth the price. Theres limited
information that we can fit in a 30 minute
infomercial so much better that theyre more
advantages or benefits of the product sited.
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2.   Using a strong call-to-action

• When you need your viewers to make a specific
  move (like calling you, agreeing to your list, or
  tapping the Add to Cart catch), just tell them
  precisely what to do. Example of Call-to-Action
  that usually an advertiser used are
• Buy Now!
• Limited Time offer!
• Click Here to Purchase
• Wait! Theres more!
• Act Fast!
• Book now

You can say that this a call to action works when
it clearly triggers viewers emotional reactions,
like watching on a TV then suddenly you feel the
I must have that, need it, want it, etc.Moment.
And it creates some urgency to the viewers
purchase immediately like Offer ends at midnight
tonight! Buy now!
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3.   Uniqueness (Power of the unexpected)

• I do believe that a unique infomercial catch
  viewers attention and it will surely remain in
  their mind. The true genius behind infomercials
  is that they convince the viewers to purchase
  products, until just 30 minutes ago, they didnt
  even know existed.

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You can also read Infomercial Consulting blog
entitle Infomercial Production Quality,
Effectiveness and Cost  to know more how to
produce a successful infomercial marketing
campaign. If you need infomercial assistance
dont hesitate to call us at [phone] or
email Bill at bill_at_infomercialconsulting.com.
www.infomercialconsulting.com